3M is a science-based research, development and manufacturing company operating in more than 60 countries, including Australia. 3M is a leader in markets ranging from health care and highway safety to office products, abrasives and adhesives.
Futuro is a leading brand for healthy living products such as supports for knees, hands, wrists, ankles, elbows and backs to relieve joint and muscular pains from fatigue, injury and ageing.
In June 2011 Futuro Brand Manager, Diana Cornall, saw the opportunity to make it easier and faster for people to find the supports they were looking for by investing in Google AdWords online advertising campaigns. “4 out of 5 Australians research their health online, so I saw the great benefits for the Futuro brand of helping people searching online find our information, advice and products,” says Diana.