Quickbeds.com is the online accommodation booking service of Flight Centre Ltd, Australia's largest travel agency group. Specialising in budget and last minute accommodation the Quickbeds.com brand has been built rapidly with extensive television and online marketing campaigns.
Transition to Google Analytics
When Quickbeds.com launched their new website in 2010 they migrated their visitor data to Google Analytics. Nic Blair, Quickbeds.com Digital Marketing Executive saw Google Analytics as a fast, flexible and cost effective way to get insights into visitor behaviour and allocate marketing budgets to build their accommodation brand.
"Benjamin Mangold, Analytics Director, and the team at Loves Data worked closely with us to implement Google Analytics," Nic Blair explained. "They made sure profiles were set up correctly and that our reporting was accurate."