This is a historical post from 25 February 2008.
Over the last few weeks I have been consulting with large companies on using Google Analytics for enterprise. I have been asked about the differences between Google Analytics and Urchin on a couple of occasions during these workshops, so this post is all about the differences. I have decided to include Urchin 5 in this comparison because a lot of people use Urchin 5 because it is provided by their hosting companies.
Compare, compare, compare
Here are the key features compared...
Install and manage on your own server
Hosted and maintained by Google
Reprocess historical data (from logfiles)
Track content behind firewall
Track search engine robots/spiders
Automatic Google AdWords tracking
Break the firewall
One of the key differences between Google Analytics and Urchin, is that Urchin is installed on your own server, which allows you to track content that cannot be tracked by Google Analytics, for example a company intranet.
Google Analytics rocks Google AdWords
When it comes to tracking your Google AdWords campaigns, Google Analytics is your answer!
Google Analytics is a critical tool if you are running Google AdWords campaigns, once you have linked your accounts you have access to reports that are not available within Urchin. These reports provide incredible insights into the success of your campaigns and where improvements can be achieved.
- Auto-tagging makes tracking easy (apologies to Avinash)
- See if your Ads are actually making you money
- Compare the success of Ad variations
- Compare other campaigns to Google AdWords
- See your best Ad positions on Google.com
- Understand the engagement of your paid visitors
- Segment and compare your data to site goals and e-commerce reports