Multi-Channel Funnels

What are Multi-Channel Funnels? Multi-Channel Funnels allow you to see the multiple touch points leading up to a conversion on your website. This enables you to assign value beyond the last click and ensure you are using the best marketing mix.

Introduction and how to use the reports:

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Real world insights from two examples:

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Resources From Our Blog:

New to Multi-Channel Funnels?

Watch this YouTube video from Google for a simple explanation of Multi-Channel Funnels.

http://www.youtube.com/watch?v=Cz4yHOKE5j8