Google Analytics Campaign Tagging Made Easy

There are great advantages to tagging campaigns in Google Analytics, whether social media, email or even offline advertising. Campaign tagging allows you to track ROI and optimise your campaigns accordingly. We recommend you use our streamlined URL Builder Tool or the standard URL Builder to track the effectiveness of marketing and social media campaigns. No login is required, and it is freely accessible on our Analytics Checkup website.

By generating campaign URLs, you can identify the source of referrals to your website, whether visitors found the link from within a newsletter, social media post or other marketing campaigns.

By naming the three main campaign tagging elements: source, medium and campaign, Google Analytics will display information about where the referral originated. Simply complete the tool's three-step form.

First, the destination URL is the web page address you are directing visitors to with the link.

In the second step, naming the campaign, entering where the link is displayed (blog, newsletter, etc) and picking the medium (banner, social, print, etc) will define the parameters of the campaign and the link location.

google-analytics-campaign-tags

google-analytics-campaign-tags

Thirdly, by clicking "generate" you can choose from the long-winded URL or the shortened form to insert in your campaign.

The content dimension is optional. It is useful to track a version of an advertisement if you are running split or A/B content testing.

Please note, it is not necessary to generate tags for your Google AdWords campaigns. Make sure your Google AdWords account is linked with your Google Analytics account and that auto-tagging is enabled.

TIP: Your organisation should have a clearly-defined strategy to name campaign dimensions to ensure consistency. For instance, 'E-mail' and 'email' will signal different campaigns inside your reports.