Google Analytics Improves Interface

Today Google Analytics rolled out a new, simpler interface. These are habitual changes we expect from Google, making several key features more readily accessible. Here's a glimpse at some of the more prominent changes: 1) Clearer navigation bar

nav-bar

nav-bar

Google reduced the tabs on the main navigation bar by splitting the functionalities into two logical groups: "Reporting" and "Customization."

2) Easier to find important features such as Real-Time reporting via the left-hand navigation bar.

standard-reports-bar

standard-reports-bar

3) In the Reporting tab, you can also find the "My Stuff" section, where you can access your customisation via Dashboards, Shortcuts and Intelligence Events.

my-stuff-bar

my-stuff-bar

4) The Advertising section is now part of the Traffic Sources and AdWords reports have logically been placed under Traffic Source.

traffic-sources-bar

traffic-sources-bar