Apple Partners with WWF China

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Apple took another step in its goal to achieve net-zero impact on forests and the use of 100% renewable energy in its operations globally. Apple has announced it is partnering with World Wildlife Fund (WWF) China to sustain environmentally friendly plantation forests for pulp, paper and wood products on a massive scale in China. The initial five year program will be funded by Apple and managed by WWF China with plans to include tracts of land in the provinces of Fujian, Guangdong, Guangxi, Hunan and Yunan.

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The strategy involves working with farmers to introduce sustainable methods for forestry plantation management. The aim is to increase the amount of forestry plantation land certified by the Forest Stewardship Council for meeting environmental and social responsibility standards.

This announcement comes just three weeks after Apple launched its first solar project in China; two 20 megawatt solar farms in Sichuan province. It is anticipated that they will generate energy in excess of that needed to power all of Apple’s corporate offices and retail stores in China.

Apple is rapidly closing in on its 100% renewable energy target for its operation globally. Currently sitting at 87%, the Sichuan Province solar project will bring Apple another step closer to its commitment to reach 100%.