Are you Taking Advantage of Enhanced Ecommerce inside Google Analytics?

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Still using the standard ecommerce reports inside Google Analytics? If you haven’t upgraded to Enhanced Ecommerce, you could be missing out on some powerful features that provide deeper insights into the performance of your store. Here is a quick summary of the differences:

Report / Feature

Enhanced Ecommerce

Standard Ecommerce

Funnel report for checkout steps

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Funnel report for complete shopping experience

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Product performance

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Product categories

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Product brands

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Transactions

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Refunds

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Limited

Report for when a product is displayed in a list

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Position of a product within a list

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Products displayed using an internal promotion

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Coupons used at checkout for entire orders

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Coupons used at checkout for particular products

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Affiliation

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If you’re still using the standard ecommerce tracking code, then you might want to start by replicating your existing implementation with Enhanced Ecommerce before you begin to implement the additional features. Remember that you can’t use both classic and enhanced ecommerce tracking codes for the same Google Analytics property, so you’ll need to plan your migration with this in mind.

Additionally, the standard ecommerce tracking code is only implemented on your final receipt page, while Enhanced Ecommerce can be implemented through all the stages of your checkout (including pages before the checkout). You also need to make sure you are using the Universal Analytics tracking code (analytics.js) as Enhanced Ecommerce will not work with the older tracking codes. For more tips on migrating to Universal Analytics, visit our previous blog post.

Keep reading for more details on implementing Enhanced Ecommerce and watch our interview with Google’s Marcia Jung on the benefits of Enhanced Ecommerce:

http://youtu.be/gxhTAMjIH9Y