Instagram Resources

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Because we love you, we’ve created a list of our favourite Instagram resources, business tips and tools!

Tools

LaterGramme In case you weren’t aware, the name ‘Instagram,’ was created to encourage users to upload posts instantly – instead of spending time curating posts. However, as the popularity and consequently competition, on Instagram grows, there’s a need to plan out and curate your posts. The ability to schedule posts is a marketer’s dream – and that’s why LaterGramme is so handy! You’re able to upload and schedule posts from your computer, iPhone or Tablet, manage multiple accounts with multiple users and regram images without those nasty ‘regram’ watermarks.

Hootsuite If you’re working in social media marketing, you’ve no doubt heard of Hootsuite. But have you taken advantage of their scheduling, management and engaging functions for Instagram yet?

INK361 INK361’s a desktop tool that allows you to “Relive your Instagram moments.” Essentially, you’re able to find new friends to follow, connect with the Instafamous, organise your images within albums and alerts, plus, analyse your Instagram stats.

'Like 2 Buy' by Curalate Self-acclaimed “Instagram’s missing link,” Like 2 Buy has seen what we’ve all seen as marketers – the gap between website traffic and actual revenue. They’ve since changed that with their ‘Like2Buy.’ When a user clicks on your Instagram’s ‘lone link,’ they’re able to shop your Instagram feed. Nice one, Curalate.

Analytics

Campaign Tagging We were never going to let you manage an Instagram account without tracking it in Google Analytics! This URL builder will let you create custom campaign parameters for your Instagram URL, so Instagram traffic shows up in your campaign reports in Google Analytics. If you’re feeling particularly tech-savvy, we recommend creating a custom shortened URL with the campaign tagged URL. It makes the URL look a lot less terrifying than a campaign tagged URL and Google-shortened URLs can be confusing for users.

Learning Google Analytics Our CEO, Benjamin Mangold’s written a book about Learning Google Analytics and Google AdWords – and it’s written so anyone from beginners to advanced users will get something out of it. In terms of managing social campaigns, chapter 17, page 254 is where you need to be. It’s all about getting those ultra-valuable insights and results from your social media campaigns. It has other gems of wisdom, such as how to optimise your landing page to meet your business objectives – something which is easy to overlook when you’re managing social accounts!

Iconosquare Iconosquare’s a fantastic tool for you to see the key metrics about your Instagram accounts – including your most liked photos, average likes and comments and other analytics, all within extremely pretty and easy-to-digest charts. If you’re a visually-minded person, that deserves a high five.

For Businesses

Getting Started If you’re just starting your businesses’ Instagram or need to convince a client to start an account, your first port of call should be to check out Instagram for Business. It has some great statistics, case studies and selling points. Plus, here are instructions on how to create your account.

Instagram for Business Without a doubt, it’s an exciting time for businesses on Instagram. There have been some huge updates and developments, including the launch of Instagram Advertising – which has been a game change for a lot of businesses. Before you just get over zealous and start shooting out low quality, over salesy Instagram posts, take a read of this and help your business make the most out of their account.

Aussie Businesses on Instagram Are you an Aussie business wanting to make the most out of their digital marketing campaigns as well as show your audience that you have a flare for the creative? Be inspired by those Aussie brands who are doing it right and making a killing off visual content on Instagram. This blog features accounts such as Tourism Australia, Ford and Base Body Babes.

Social Media Hacks for Marketers Here at Loves Data, we know as well as anyone that managing multiple social media accounts for many different brands can be overwhelming. We’ve learned a few (or thirteen) tips and tricks about social media marketing.

Advertising

Advertising on Instagram If you want to get started advertising on Instagram, check out the Instagram for Business advertising page. They have a bunch of helpful resources, ad solutions and case studies for you to get gramming. We believe in starting simple, so here’s a link to Instagram’s 'Instagram Advertising Basics,' help page.

Creating an Instagram Campaign on Facebook The folks over at agorapulse were fairly quick off the mark in creating a solid set of instructions for how to upload Instagram Ads using Power Editor. They’re constantly updating the instructions with any new developments from the Instagram team. We’re flagging it as a ‘must read.’