Too busy last week to catch the latest announcements in online marketing and analytics? Don’t worry, we’ve got you covered.
Google AdWords Best Practice Newsletter
To help busy marketers stay on top of best practices, the Google AdWords team will be putting together a regular newsletter delivered right to your inbox. The monthly email will take less than three minutes to consume and promises recommendations, insights and updates. With the tool expanding and a steady stream of new features, we’re delighted to share this initiative with you.
Mail Analytics from Gmail
As part of efforts to improve spam detection including the addition of Artificial Intelligence (AI), Gmail has also announced a new analytics product for businesses called Postmaster tools.
Facebook Increases User Control
Facebook users celebrated better control of their newsfeeds last week when the company announced users can now choose which of their friends and pages updates they want to prioritise. The new Facebook News Feed Preferences features a Pages discovery tab to help you find pages of interest to you.
LinkedIn reached another high point last week with one million professionals now having posted on its network. This milestone follows LinkedIn’s acquisition of online learning company Lynda last month for $US 1.5 billion.
Microsoft’s Worldwide Partner Conference is happening this week in sunny Florida, so look out for announcements from those keynotes.
Loves Data’s popular Google Analytics 101 & 201 two day in-person training course is on next week in Melbourne and Sydney.
Loves Data’s new one day ‘Mobile Advertising and Measurement’ training course is on in Sydney this Thursday 16 July 2015. Join us for the latest on taking full advantage of this underutilised platform.