Learn more about Google AdWords from your own desktop with our live online training. Choose from three highly informative one hour webinars each featuring a 45 minute presentation by a Google AdWords Certified Trainer followed by 15 minutes of questions and answers.
Google AdWords Starter Course
This course is perfect for individuals and teams new to Search Engine Marketing (SEM) and Online Advertising who want to understand how it works so they can do it themselves or to help them select and manage a suitable consultant or agency to get the best results for their budget. Topics include: Search Engine Optimization (SEO), Search Engine Marketing (SEM), pricing models for CPC, ad formats, targeting options and budgeting.
Google AdWords Optimizer Course
Our Google AdWords Check-Up, the second webinar in our Google AdWords Online Training series focuses on how to improve AdWords campaigns using Google's own best practices. You will learn how to build effective keyword lists to accurately target the searchers you want to reach and the importance of your landing pages. You will also learn how to measure the performance of your campaigns and optimize your keywords and ads. Topics include: improving and optimizing your campaigns, using the Google Network for advertising and optimization techniques.
Google AdWords Management Course
The third course in our Google AdWords Online Training series is Google AdWords Management to show you how to use your Google AdWords reports in conjunction with Google Analytics to manage your campaigns and budgets to increase conversions and ROI. Topics include: Google AdWords Editor, bidding options, managing your account and intermediate optimization techniques.
