Learn more about Google Analytics from the comfort and convenience of your own desktop with our live-online training. Choose from three highly informative one hour webinars each featuring a 45 minute presentation by a Google Analytics Certified Trainer followed by 15 minutes Q&A.
Google Analytics Starter Course
Our Google Analytics Starter Course begins with the fundamentals of how to set up your free Google Analytics account to capture your website visitor data to improve your website and Google AdWords Cost Per Click advertising campaigns. This course is perfect for individuals and teams new to Google Analytics and wanting to understand how they can benefit by using Google Analytics to measure and improve their websites and online advertising campaigns by gaining deeper insights into visitor behaviour. Topics include: About Google Analytics, Setting up an account, Installing the tracking code, Interpreting visitor data and Linking Google AdWords to Google Analytics.
Analytics Check-up Course
Our Google Analytics Check-up, the second webinar in our Google Analytics Online Training series focuses on how to ensure data accuracy and reliability in your reports using Google's own best practices. You will learn how to check your Google Analytics tagging for your website is correct and how to ensure the accuracy and reliability of data in your Google Analytics reports. You will also learn how to use our Google Analytics Set-Up Guide to help you configure, check and audit your current and new Google Analytics implementations. Topics include: Data accuracy, Tying analytics to objectives and Optimizing your website.
Google Analytics Management Course
The third and final course in our Google Analytics Online Training series is Google Analytics Goals and Campaigns to show you how to set up Goals in Google Analytics and how to interpret funnel reports to measure and improve conversion rates for your website. Increase your Return On Investment (ROI) for your Google AdWords budgets by measuring and improving your campaigns. Topics include: Setting up Goals, Using goal and funnel reports, and Increasing conversions.
