Need to up-skill your team? Want your team to apply best practice techniques? Loves Data has helped hundreds of companies get more out of their data.
Our corporate onsite training is customised to meet your particular digital analytics and online marketing needs. Training is delivered at your offices and we work with you to select the Google Analytics and Google AdWords topics you want your team to master. We’ve helped government organisations, education providers, and corporate bodies get the training they need to make the most of their investment in Google Analytics and Google AdWords.
You can choose the topics covered in your custom course and we will provide recommended course modules based on your team's existing and future needs. Here is a selection of the most popular topics we cover:
- Introduction to digital analytics
- Google Analytics, including: benefits of Google Analytics, terminology, using key Google Analytics reports, dashboards, visitors, traffic sources, understanding website goals
- More advanced Google Analytics features, including: Universal Analytics, Google Tag Manager and Enhanced Ecommerce.
- Google AdWords, including: terminology, defining objectives & structuring campaigns, account setup, navigation and interface, working with ads, display and search, working with keywords, measuring performance, campaign optimisation, and remarketing.
- More advanced components of digital advertising, including: mobile advertising, video advertising and shopping.
- Conversion optimisation best practices
- Other Google products, including: Google Apps for work, Google tools for nonprofits and businesses, Google AdSense (placing ads on your website), and Google My Business (i.e. local visibility)
- Full day training for Google Analytics and/or Google AdWords
- Exclusive access to a Google Certified Trainer
- Use of your own Google Analytics and Google AdWords accounts
- Customised to meet individual team user needs
- Focus on data-driven strategies
- Covers fundamentals through to advanced techniques
- Online pre-training questionnaires to shape training content
- Practical real world approach
Ready to begin planning your custom course?
Get in touch with our team to discuss a custom course for your team.