Loves Data to Co-Present Australia’s First Google Analytics Conference! Sydney-based Loves Data and Wollongong-based Internetrix, agencies certified as Google Analytics Certified Partners, team up to organise, for the first time in Australia, a conference on Google Analytics.
The Google Analytics User Conference will transpire September 28 at the Australian Mint, adding Sydney to a global list of host cities for the event.
Local and international experts are set to present techniques and advice on how users can measure the success of social media campaigns, track mobile device usage and involve marketing teams in Google Analytics.
"Users will see the benefits of using Google Analytics data to drive and integrate their campaigns for online and offline marketing channels,” says Benjamin Mangold, Search and Analytics Director at Loves Data, “including the allocation of budgets to the best performing channels and the value of measuring e-commerce results in dollars, not just the number of conversions."
For Internetrix General Manager Daniel Rowan, the location and time of such conference could not be more perfect.
“This region is of strategic importance to Google as per their announcement in recent months to build three new data centres in Hong Kong, Singapore and Taiwan,” said Rowan. “Ultimately, to continue to achieve their target growth rates, Google needs to win across the Asia Pacific.”
“Sydney is the natural Australian location for the GAUC due to the close proximity of Google Sydney and easy access for delegates to attend from around Australia,” Rowan added.
For a complete listing of conference speakers, program details and additional information, please visit: www.lovesdata.com/conference