The launch of Google AdWords Express in Australia recently has opened up quick, easy, and cost effective online advertising for small businesses, services and retailers even if they don’t have a website! AdWords Express is a budget version of Google AdWords campaigns used to connect searchers with websites. The example in the video below shows a local bakery that doesn’t have a website, so they create an ad that includes their address and phone number. Google then connects the ad to Google Maps and shows it when potential customers are searching online for a bakery in the area.
AdWords Express ads also show on smart phones and tablets for people searching for products and services while they are on the move. Perfect for local small businesses.
Getting started with AdWords Express is quick and easy:
1. Head on over to http://www.google.com.au/adwords/express/ 2. Add your contact, payment and business information 3. Use the easy ad builder to create your first ad 4. Set a monthly budget 5. Launch!
AdWords Express will automatically adjust your bids and keywords for you, to ensure you get the most possible clicks and leads for your monthly budget.
Your AdWords Express Ads are shown in Google search results, in the same way that a regular AdWords ad would appear i.e. at the top and down the right-hand side of the Google Search results page.
Google has produced this quick AdWords Express video demo. It’s just 1:40 seconds long!