Australian Google Analytics User Conference

International Google Analytics Experts to Converge at Australian GAUC Tour Four months to go before Australia’s second annual Google Analytics User Conference—or GAUC—and conference presenters have already locked in Google keynote speaker Justin Cutroni.

Google’s own Analytics Advocate will be one of several international experts presenting at the back-to-back Sydney and Melbourne events on the 19 and 21 of June 2013, respectively.

Sydney-based Loves Data will be joining heads with Singapore-based Sparkline Analytics to share practical digital marketing insights with attendees. What do these Google Certified Partners share in common? Naturally, their love of analytics!

Their collaboration is likely to attract attention and attendees from across Asia Pacific, according to Benjamin Mangold, Search & Analytics Director of Loves Data.

Customised presentations will touch on Universal Analytics, Remarketing strategies and advanced attribution modeling for businesses by exemplifying real-life case studies.

“The objective is that businesses in all industry verticals can walk away with actionable insights into the latest Google Analytics features, tap into the wealth of data and make sense of it to better inform marketing and business decisions,” said Vinoaj “Vinny” Vijeyakumaar, Founder of Sparkline Analytics, Singapore.

As Sydney sees the return of the conference in a new venue, this is the first time an international Google Analytics exclusive event will be brought to Melbourne.

“We’re excited to make this conference more accessible to a host of industries by going to Melbourne,” Mangold said. “Hopefully we will inspire and make believers out of Google Analytics users across this part of the world.”

“Building on last year’s momentum, this year’s conference tour promises to be bigger and better with two keynote slots and two presentation tracks for attendees to choose from in each city,” according to Mangold.

Attendees may select presentations from one of two conference tracks: a marketing track designed to look at Google Analytics through the eyes of a marketing, sales, public relations and business strategy perspective; or a technical track for those working in web development, website and data management as well as data analysis.

Mangold expressed his hope that this message will resonate with data-driven marketing community. Mangold said, “There’s no greater time than now to make your digital marketing efforts driven by actual insight.”

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