Today Google Analytics rolled out a new, simpler interface. These are habitual changes we expect from Google, making several key features more readily accessible. Here's a glimpse at some of the more prominent changes: 1) Clearer navigation bar
Google reduced the tabs on the main navigation bar by splitting the functionalities into two logical groups: "Reporting" and "Customization."
2) Easier to find important features such as Real-Time reporting via the left-hand navigation bar.
3) In the Reporting tab, you can also find the "My Stuff" section, where you can access your customisation via Dashboards, Shortcuts and Intelligence Events.
4) The Advertising section is now part of the Traffic Sources and AdWords reports have logically been placed under Traffic Source.