Do you want your Google+ posts to be engaging and encourage people to click through to your blog? In this article, we share our three top tips for making sure that your Google+ shares have the best chance of getting those clicks. When people choose to share your content on Google+ you want it to be interesting enough for people to click through and read. If you haven’t set up your blog correctly then you may be missing out on a big opportunity.
Photos are well known to receive higher levels of engagement on social networks and Google+ is no different. This means if someone shares one of your blog posts and there is a visual element you are more likely to see your content shared more widely.
Top shared content on Google+:
Lets look at the three ways your post can be displayed within Google+ when someone shares one of your blog posts.
1. Headline only:
2. Thumbnail and headline:
3. Large image, headline and description:
It’s pretty clear which one stands out more! So the next question is, what does it take to get the large image, headline and description line to display when somebody shares our post?
Google provides details about code that you can add to your blog pages in order to give Google information it needs to display details about your blog post on Google+, however this can be a little complicated if you aren’t familiar with code. But there is good news! There is actually a much easier way to ensure your content stands out on Google+ and all it takes is a few simple steps.
1. Use a large image
Make sure your blog post contains an image that is at least 400 pixels wide. If you have a smaller image, then it means only a thumbnail will be displayed on Google+.
2. Write an awesome headline
Your headline needs to be engaging to get people to read (and share) your blog posts, so take some time to ensure your headline is catchy.
Google+ will actually take the headline from your title tag, so if you want, you can have a different headline displayed on your actual blog versus what is displayed on Google+. Just remember that your title tag is also what will be seen in Google search results.
3. Write a description
In order to have a description show along with your large image and headline you can write a custom description meta tag. If your blog appears in Google search results, which it should, then your description will be displayed when people share your post.
If you don’t have a description meta tag, then no description will be displayed. In this case you should check to see if there is a plugin you can use with your blogging platform to write custom descriptions for each of your posts.
Now when people share your posts on Google+ your content will be ready to get the most exposure possible. If you run into any issues, you can also use Google’s markup option to tell Google+ about your image, headline and description.