Google is in the process of rolling out an update to the Google Analytics interface, with the overall look feeling cleaner and sharper. The analytics team at Loves Data have been exploring the new interface before it’s official launch, and while the navigation remains the same (with the core Acquisition, Behaviour and Conversion reports) there are a few differences.
Switch Between Accounts
One of the best things for Google Analytics power users is the ability to quickly switch between the different Google Accounts that you are currently logged into, this feature has been rolling out across all Google products. This means if you are logged into multiple accounts, you can quickly flick between them without having to leave the interface.
Simple, Clean View
The first thing you’ll notice is the absence of colour. The new interface has a much less cluttered feel. It’s clean and sharp, exhibiting the flatter UI design that is trending with other user interfaces such as iOS7 and the Google logo. The visual focus is very much on the data and the reports in the main panel.
In the old interface, there was a lot of scrolling down the left side navigation menu (to your Conversions for example), and then scrolling up again to the data. Not anymore! The left navigation bar and the main frame are now able to move independently of each other - a fantastic feature if you’re on a tablet or a laptop.
Access to admin is now included as one of the main primary navigation bar menu options across the top. Previously it was separate, on the right side of the navigation bar while "Reporting" and "Customization" were to the left. It was also a "cog" icon previously, whereas now it is text like the other main navigation items reading "admin". However there is still a cog icon on the right, but confusingly it is not to the admin screen any more, but rather to your personal Google Account page.
There's also a new design for the account selector drop down. It's now located to the right instead of the left.
Who doesn’t want shortcuts when it comes to reporting? With a shortcuts tab placed right below dashboard, you can get to the metrics that matter to you as quickly as possible, and your most commonly viewed reports can be seen straight from the Home tab. Report configurations (including applied filters, advanced segments, dimensions, and more) are stored when you save your report as a shortcut.
Real time reports
The real time traffic sources reports is where the new interface is hiding it’s colour. At a glance you can see the different traffic sources in bright colours.
What do you think of the new interface? Let us know if there are any other awesome features you’ve noticed!