The Apple Keynote Summary for Digital Marketers


Apple made a much-anticipated keynote this week, announcing amongst other things, new generation iPhones, Apple TV and the beefed-up iPad Pro for power users. Apple eschewed its long-standing boycott of the stylus and announced an Apple Pencil to be used alongside the new iPad Pro. The Apple Watch got a software update along with some fashion creds, teaming up with Hermes for three new versions of the watch. So what are the takeaways from the two-hour show? Here’s what stood out for me:

Even More Screen Sizes

When the iPhone first came out in 2007, it forever changed the way we access the internet. When the iPad followed in 2010, it became obvious that multiple screen sizes were here to stay. The iPad Pro screen comes in at a whopping 32.8 cm (12.9 inches), making its display comparable to a 13-inch MacBook pro. This means the device will likely load the desktop versions of websites (if your site’s not using a responsive design) but it will still have a touch-based interface. Big fingers and a cramped menu can be a real conversion killer, so add another item for the user experience check list.

Shopping on Apple TV

The new Apple TV and remote has an exciting new development for avid online shoppers, the platform is accepting e-commerce apps. Online shopping site GILT demonstrated just how easy it could be to search and buy using Apple TV but will we shop on TV when we have so many other devices from which to choose? Only time will tell, so stay tuned.

3D Touch

3D Touch or Force Touch as it was called when first introduced with the Apple Watch is coming to the iPhone 6S and 6S Plus. The addition of this new interaction opens opportunities for developers to create new and richer experiences for app users. If you’re wondering how it can be utilized, the new iPhone ad shares some great examples. Instagram is ahead of the curve with their 3D touch compatible app getting demoed at the keynote.

Moving Photos

This was probably our favorite new feature for the iPhone 6s and iPhone 6s Plus.  Called ‘Live Photos’ it will allow photos to include an extra 1.5 seconds of footage at the beginning and the end of the photo, enabling mini animations when 3D touch is used on an image in the Camera Roll. Facebook is already onboard to support the new moving images. We’re very excited to see it at work on Instagram!

iOS 9 Launch Date

iOS 9 was announced at the World Wide Developer Conference back in June this year. A release date of 16 September 2015 was finally confirmed during this week’s keynote.