Back to a Brighter Future


First, Polaroid came back as a trend, then Amazon announced a brick and mortar store, and now Uber has released UberHop, which can only be described as a bus. Are things going backwards? The resurrection of vinyl and moleskin are further evidence of our efforts to reconnect with tangible and face to face social interaction under the ever increasing pressures of virtual experiences through technology.

However, these latest developments from tech giants such as Amazon and Uber seem to indicate something different. They are not exactly a rebellion against technology. Perhaps it’s more a case of technology going full circle.

Armed with one of the largest and most effective logistics chains in the world, Amazon can deliver thousands of products in less than an hour in most major cities of the United States. The service, called Prime Now, has been described as “like ordering pizza but getting a 65 inch TV’.

Yet despite this, Amazon is building a brick and mortar store. It seems that shopping online might give all the comparison options a consumer might wish for but sometimes we just like to browse. The great part is that regaining the offline retail experience is all upside. Apple’s already proven that just because you have a store doesn’t mean you have to be limited by what’s inside the store.

By the same token shared transportation no longer has to mean lines and waiting. Being piloted in a number of cities, UberHop puts more people in less cars using pre-designated pickup and drop-off points. Comparing UberHop to a bus is like comparing Uber to a cab.

Go deeper into the UberHop experience and the changes are profoundly game changing. Routes, pickup, and drop-off points will be dynamic with algorithms taking into account where passengers are and where they want to go – adjusted in real time, and including estimates of how long it will take you to get to your destination (giving customers more information to choose the best transport option).

It's likely that we’ll see more of the options we used to enjoy in older technologies coming back with the latest and greatest delivery systems. Seriously who doesn't wish for channel surfing on Netflix?