Do you emoji's? Does make you? If you answered yes to these questions, you’re going to love that British company, Intelligent Environments, has announced a cute and cryptographically far more secure alternative to the standard, four-digit PIN code currently used to log into online banking.
It’s not all about appealing to millennials via pop culture - emoji PINs have the appeal of security from a mathematical perspective. With a traditional PIN code, there are 9 numbers available, meaning only 7,290 unique, non-repeating codes. However, emojis offer a range of 44 adorable little pictures, meaning there are 3,498,308 non-repeating permutations. Plus, it’s easier to remember images, so people will be more inclined to change up their code across cards (a recent survey of 1,337 UK adults found that one in four people use the same PIN code for all their cards.) “You help build a story, and brains love stories, so you remember it!” says Tony Buzan, memory expert and inventor of Mind Maps.
David Webber, managing director of Intelligent Environment, says, “Why can’t financial services be fun and innovative?... It’s just another method of logging in.”
Intelligent Environments are currently in conversation with banks that are planning to roll out the emoji codes over the next year. Ultimately, we just love the idea that we can secure our hard-earned dollars with “”