Google’s New Mobile-Friendly Algorithm


We’ve all experienced it. You’re walking down the street/sitting at the pub/lying on your couch and there’s a vital piece of information you desperately need – right now! So out comes the phone and straight to Google. You click on what seems like the perfect search result, only to be stopped in your tracks as the browser goes blank and the status bar crawls along the top of your browser. A thin blue line stands between you and the answer you’re looking for.

As you desperately check your phone signal, images and words suddenly start to appear, only to shrink on your screen until they are indiscernible. Expletives are uttered and you give up in frustration.

Unfriendly mobile websites are the target of Google’s new mobile-friendly algorithm. Late last year, Google introduced a mobile-friendly label displayed next to search results.

An announcement by Google in February scheduling an update to their search algorithm for 21 April 2015 confirmed searches originating from mobiles and tablets would return results favoring mobile-friendly web pages. This could mean a big change in those coveted keyword rankings.

Is your website mobile-friendly? Take the mobile-friendly test from Google to find out.

Google also announced late last week that URLs will be leaving mobile search results in favour of a breadcrumb trail. This new format will help mobile searchers better discern their destination within a website’s hierarchy.

So if you’ve been using the generic ‘landing-page’ label it’s time to re-organise and find those pages a better mobile home. Learn more about styling your results on Google Developers.

Have you been affected by these changes? We’d love your insights.

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