This year, Loves Data is bringing the Godfather to Australia. Well, not The Don himself, but rather the other Don of web analytics: Jim Sterne, the Founding President and current chairman of the Digital Analytics Association. We’re excited to announce that Jim Sterne, a leading figure in web analytics, will present the keynote for the 2015 Analytics Conference. Jim is currently based in Santa Barbara, USA, and has more than 20 years experience in digital analytics and online marketing measurement. Not only did he establish the eMetrics Summit, a leading conference covering the impact of data & technology on marketing, he’s been a consultant to Fortune 500 companies and published eight books on Internet advertising, marketing, and customer service.
And now he’s bringing this expertise to Australia for the 2015 Analytics Conference. For the keynote, Jim will focus on the opportunity for professionals in digital analytics. Looking at the concept of ‘big data’, he’lll outline what it takes to become a great marketing analyst; and how to make sure that digital analytics becomes indispensable to your organisation.
Do you really need more reasons to book your tickets? We’ll be announcing the full program and speakers soon – but be warned: conference tickets sold out in 2014, so get in quick.