We Wore Google Glass to Fashion Week


Loves Data representatives, Caitlin and I were sent on a mission: To film the Lee Mathews show at the Mercedes-Benz Fashion Week, held at Carriageworks in Sydney, using the exclusive accessory – Google Glass. Not only were we inspired by some of Australia’s best creative minds, we also managed to unwittingly release the nerdy side of Fashion Week.

There’s nothing quite like Fashion Week. Stunning people from around the globe gather in the one gorgeous location in a mutual appreciation of innovation, beauty and style. As we flounced down the steps into Carriageworks, we were met with curious eyes and nudges, “What are those glasses?”


I’m wearing the Tomiko Dress (left) and Caitlin’s wearing the Yoshi Pant and Shirt from the Lee Mathews AW15 collection. Shot by @StreetStyleAustralia.

There were too many jaw-dropping outfits for me to comprehend and after about 20 minutes of celebrity spotting, it was time for the main event: filming Lee Mathews on Google Glass.

A hush fell over the audience, SUBTRKT’s ‘New Dorp New York’ started playing and the first model strutted down the catwalk. The soundtrack made full use of Carriageworks bass-friendly acoustics and was the perfect celebration of the brand’s 15th anniversary. The SS16 collection was Japanese-inspired and featured the classic Lee Mathews’ stripes, kimono-style dresses with side splits, loose pants and knit playsuits tied together with thick, leather obi belts. The models were a reflection of Lee’s elegant, oriental, avant-garde style, featuring “healthy look” makeup, messy ponytails and slider shoes. Lee uses all-natural fabrics, such as silk, wool, linen and cashmere, so not only do her clothes look amazing, you’ll never want to take them off (I can vouch for this). We say it’s the perfect holiday attire. Check out their online store for more from their current collection, including the outfits that we wore.


Shot through Glass: The Lee Mathews show: stylish, unpretentious and innovative:

Here's some of the Fashion Week magic we captured using Google Glass to shoot some point-of-view footage.

We spent the rest of the afternoon showing off Google Glass to many curious Fashion Week folk. Here’s the best of the day's eclectic fusion of fashion, street style and technology!


The gorgeous, grease-babe Imogen Anthony, sporting Phoenix Keating and Hot Wheels nails.


Dance music trendsetters Basenji and one half of Cosmos Midnight try Google Glass on for size.


Our resident fashionista, Caitlin, wearing Lee Mathews and looking sharp as all hell in Lee Mathews.


Mercedes-Benz Fashion Week Australia founder and CEO of Ordre, Simon Lock gives us a smile from beneath his Google Glass.Fashion designer and stylist Marc James with the facial expression we like to describe as “wearing Google Glass for the first time.”


Fellow fashion and technology enthusiast and founder of online shopping app Stashed, Jess Wilson wearing Phoenix Keating and accessorising with Google Glass.


Caitlin Clark from music PR company, Thinking Loud in Google Glass. Eat your heart out FKA Twigs.


Jemma Cole from Vice, simply being the ultimate cool girl of the future, wearing Google Glass.


Selfie Inception: Models Kaeley Kalinowski and Isabelle Quinn take a selfie on their phones, whilst taking a photo of their selfie on Google Glass. 


The lovely Google Glass fan-girl Grace Mathew who we quickly bonded with over a mutual love of technology, on her way to the Alice McCall show.


One of the perils of showing people how to use Google Glass is that there were many, many photographs taken of me!