There’s a certain theme that ties what we do at Loves Data together: learning and sharing knowledge. A huge part of the way we share and help the digital community grow is through our blog. We’ve compiled a list of our top posts of 2015. It’s easy reading during the summer break and a great page to bookmark and keep coming back to as you launch into your online campaigns in the New Year.
1. 5 Ways to be Successful at Analytics
This post was inspired by the presentations from the 2015 Australian Analytics Conference. Each industry influencer had an important story to tell and sacred analytics wisdom to pass on. We learnt not to use averages, to test, test, test and that Google Tag Manager can be fun. Read the full list of takeaways and you’ll feel totally inspired – we guarantee it.
2. Google Sheets Hacks
Columns and rows are a match made in heaven, add numbers to this dynamic duo and you have a party. There are certain things you may already know how to do with spreadsheets, and then there's our 17 Awesome Things Google Sheets Can Do. You’ll learn hacks such as using Google Sheets to translate text, conditional formatting, inserting images, using comments to email collaborators, automatically import data and more.
4. Calculated Metrics for Google Analytics
Think of calculated metrics as superhero metrics. This new Google Analytics feature takes regular metrics like pageviews and sessions, allows you to merge and add other metrics to find out unique insights and qualities about your data. Ever wanted to find out your non-bounce rate? Now you can – see our post 18 Calculated Metrics for Google Analytics.
5. R and Google Analytics
Are you ready for R? If you haven’t of this tool before, R is an open source statistical programming language. Think of it like a spreadsheet, but with additional add-ons, infinite options and limitless opportunities. We’ve opened things up with a free package to help you get started with integrating R and Google Analytics.
6. Site Search Reporting for WordPress
If your website has a search box and you use WordPress to host your site, then activating this reporting feature is a must. You’ll be able to keep track of what users are searching on your website which is a goldmine for generating content and improving user experience. If users are searching for “contact” then review your site layout and navigation, some users might be finding it difficult to grab your contact details. Activate your site search reports for WordPress.
7. Google Analytics Site Search: Setup Options
This post is about getting back to basics with site search reporting for Google Analytics. There are three options for enabling site search so it’s important to follow the instructions closely. We’ve included screenshots and code snippets for your reference. Find out how you can see your user’s site search activity correctly.
8. Removing Referral Spam
It’s a no-brainer why this post on spam is in our top ten – nobody likes spam. Clean up your reports, increase the accuracy of your data and move beyond just the ‘bot filtering’ checkbox by leveraging our guide to Google Analytics filters.
9. Instagram’s Update to Image Sizes
This update kicked in three months ago and has proven to be a popular one. Users are no longer restricted by a 1:1 square post and can make use of wider images and landscape scenes. It’s been a big year for Instagram with the platform reaching 400 million active monthly users and advertising being introduced to Instagram feeds globally. Read on to find out more about the updates.
10. Your Career in Digital Analytics
One thing that our CEO, Benjamin Mangold, has spoken a lot about is his observations of the digital analytics industry. Benjamin has used his insights to produce a Digital Analytics Career Framework, where industry practitioners can align themselves on the skills matrix to identify their strengths, weaknesses and ways to move ahead. It all comes down to four key concepts: play, learn, mentor and refresh.