Loves Data Loves March 14


What's the latest in the world of digital marketing? Our weekly Loves Data Loves blog will get you up to speed and beyond!

What do Facebook Reactions Mean for Marketers?

Unless you’ve been living under a rock, you no doubt know that Facebook has released ‘reactions’ – the new way for us to reveal our deepest emotions on the Internet. But the question on everyone’s tongue is what will it mean for the marketer?

According to Wired’s aptly titled article, ‘Advertisers Don’t Like Facebook’s Reactions. They Love Them,’ it will mean a shift in the way marketers interpret their audience’s interactions with their content. Facebook still counts all reactions the same as a ‘like’ with ‘sad’ and ‘happy’ reactions being considered the same. They also they haven’t mentioned if it will affect Facebook adverts – so it hasn’t changed the way people intrinsically react to an advert they don't like. Anyway, at the moment, we’re just stoked we can show a wider breadth of feelings on the Internet.

Facebook Reactions

Referral Spam is Now Automatically Removed from Google Analytics

We’re putting the gear stick straight into drive because Google Analytics now automatically removes referral spam from reports. In the age of “nothing manual” it seemed a bit of a waste of time to have to remove it yourself, but as of now, it appears spam isn’t showing up in Google Analytics reports meaning we can get back to doing cool things, such as analysing data!

How do Startups Even Start Getting Backlinks?

It’s not easy being a startup because there are so many things to frazzle you – and right down the bottom of that list is building a bank of backlinks from scratch. Marketing is something that commonly falls by the wayside, especially when it comes to startups because there’s often a few people doing lots of jobs. However, backlinks are one of the most valuable factors in SEO and you can build them up from doing normal marketing activities!

If your startup is investing in campaigns such as PR, content marketing and social media marketing, you’ll start seeing more websites, blogs, and businesses linking to your website and organically growing your brand.

Link Building

Google’s Helping Designers Design Mobile Apps

Mobile’s one of the biggest influencers in terms of user interaction with brands and businesses. If your website isn’t on mobile, you’re going to be having a bit of trouble connecting with your audience. In an effort to help mobile and app developers understand what makes an awesome mobile experience Google's launched a hub called Designing for Mobile Micro Moments. It features valuable lessons on app navigation, in-app search, conversions and commerce, registration and form entries. By the end of the course, your ability to attract new customers, maintain current customers and give your audience a seamless experience on mobile should be second nature.

The Little Things in Life

To end this week’s ‘Loves Data Loves’ we’re sharing with you some of our favourite ‘little things’ because it’s the little things in life which can often be the most helpful. There are a bunch of little browser and content system plugins such as Google Tag Assistant, WordPress SEO plugin by Yoast, Google Tag Manager and dataSlayer which we guarantee will make your digital marketing efforts easier.

Image Source: The Loves Data Blog