What's been happening in the world of digital marketing over the past week? We have all the most exciting stories for you.
Exciting New Solutions in AdWords
The Large Manager Hierarchy Template allows you to run script logic on a high number of client accounts. This template allows users to process a different subset of accounts each time it runs. Each implementation will store its results to a file on Drive, so you’ll know what accounts still need to be processed until it gets through all the accounts. Then it just resets itself – handy, right?
The BigQuery Explorer script allows you to export your AdWords reports into BigQuery. Available in both AdWords accounts and AdWords manager accounts, it’s a low-cost and effective solution to help you query large datasets.
The TV Schedule Bid Coordination solution allows you to synchronize your AdWords campaigns with a TV schedule, within Google Sheets.
Measuring the Super Bowl Using a Second Screen
The Superbowl is undoubtedly one of the biggest sporting events on the calendar. It’s also one of the best times to watch amazing, huge-budget TV commercials. As you may know, measuring the success of TV commercials is notoriously difficult, however, attribution makes it a little easier.
According to a report from Accenture, 87% of people use a second screen when they’re watching TV, meaning that the marketer can join the dots, between their commercials and customer’s online activities. According to Think with Google’s infographic, How the Big Game Played out on the Second Screen, there were over 7.5 million searches for the brands advertised – 40% more than the 2015 game with 82% of the searches coming in from mobile.
The top 3 adverts according to search queries were:
- Audi, “Commander”
- Acura, “What He Said”
- Universal Pictures, Jason Bourne Trailer
Check out Google’s Adometry TV Attribution if you’re interested in using attribution to measure your commercials.
Google's New Trip Planning Feature for Mobile
Google is really getting to the location-based searches for mobile. When users search for things like “China destinations,” they’ll be able to quickly find essentials like flights, accommodation, weather reports and other traveling tips and tricks. Although Google’s always been the go-to place to find this information, they’ve enhanced the experience by making it easier for users to research and discover what they need.
Unsolicited Business Advice for Twitter
Having lost almost $90 million USD in the last quarter of 2015, Twitter users have come together to offer their advice on how to save Twitter:
However, professor of public understanding and author of From Gutenberg to Zuckerberg: What You Really Need To Know About the Internet, John Naughton, calls for calm pointing out Twitter’s revenues were actually up by 90% and losses down by 27% compared to the last quarter of 2014. He suggests “abandoning the quest for unattainable growth” and “changing the business model to one based on subscriptions or a mixture of advertising and subscriptions” to reshape Twitter into “a smaller, more focused operation that did a few things superbly well.”
It seems like Instagram is really powering up, with new features on an almost weekly basis. Last week there was much rejoicing with the introduction of instant switching between multiple accounts (up to five) – just tap the username at the top of your profile to switch between aliases!
Instagram's also boosted its video capacity by 100% with the new 60-second slot already proving popular with advertisers. What’s next? A metrics feature Loves Data and Instagram users will really love! Just like Facebook you’ll be able to see how many times an Instagram video has been viewed by the app’s 400 million-plus users!
Refresh on the Google Partner Exams
Are you across the Google Partner exams? We’ve compiled the ultimate guide to passing the exams, including study notes, tips for passing, type of exams and a whole bunch of awesome resources.
Loves Data Loves: Valentine's Day!
On the most romantic day of the year, a couple of the Loves Data staff members got together to serenade data!