Digital Marketing

The Ultimate Google Ads Glossary – Updated 2018 Edition

The Ultimate Google Ads Glossary – Updated 2018 Edition

There’s lots to know when it comes to Google Ads – from the basics right through to advanced settings, tools, features and optimizing your campaigns. Even for the power-user it can become confusing!

I’m here to help you understand the most important terminology you’ll find inside Google Ads. This is your Google Ads dictionary, your go-to guide for all things CPC, PPC and all the important elements you’ll find in your account.

Reasons for inaccurate conversion data in Google Analytics

Reasons for inaccurate conversion data in Google Analytics

Have you ever noticed that the number of conversions reported in Google Analytics doesn’t match up? In most cases these differences can be explained by attribution. In this post we’ll explore different scenarios to understand what we might see (and not see) in our reports.

Linking Google Ads to Google Analytics

Linking Google Ads to Google Analytics

If you are running Google Ads (previously AdWords) campaigns, then reporting on your campaigns in Google Analytics can provide valuable insights into people’s behavior after they’ve clicked your ads. The Google Ads reports allow you to evaluate the performance of your campaigns, ad groups, keywords and even get extra insights about your bid adjustments.

Understanding how people find you on Google

Understanding how people find you on Google

When you head into Google Analytics or any digital analytics tool you’ll see ‘not provided’ in the organic keywords report. You will see the number of users and sessions coming from Google, but you will not see the individual keywords. So how can we understand what people are searching for? Let's take a look...

The Ultimate Google AdWords Glossary

The Ultimate Google AdWords Glossary

There’s lots to know when it comes to Google AdWords – from the basics right through to advanced settings, tools, features and optimizing your campaigns. Even for the power-user it can become confusing!

I’m here to help you understand the most important terminology you’ll find inside Google AdWords. This is your Google AdWords dictionary, your go-to guide for all things CPC, PPC and all the important elements you’ll find in your account.

Using Google Analytics to Improve your Content Marketing

Using Google Analytics to Improve your Content Marketing

Learn how to measure and improve your content marketing strategy using Google Analytics.

I’ll start with a few core basics just to make sure we're all on the same page. And then we'll jump into some more intermediate and advanced tips, so keep reading or skip ahead, up to you! My overall aim is to give you at least one actionable take-away you can apply immediately.

Top 9 AdWords Mistakes You Really Need To Avoid

Top 9 AdWords Mistakes You Really Need To Avoid

Success with AdWords requires investment (and I’m not just talking about dollars either). You need to invest in understanding the basics of AdWords, so that you’re running your campaigns in the right way. So if you want to avoid common mistakes and make your dollars work harder for you – you’re in the right place!