Here are the quickest ways to learn Google AdWords, including: free courses, best practice guides, blogs and more...
If you’re running ads on Facebook, LinkedIn, Bing, Twitter, or any other advertising platform for that matter, you should consider bringing that data into your Google Analytics reports.
Importing this data allows you to compare the performance of your different advertising channels with ease. In a single report you can compare your advertising costs, engagement with your ads and even see if people are converting once they arrive on your website.
When you’re creating a goal in Google Analytics there is an option to assign a dollar value for each conversion. This can be really confusing, especially if you’re not selling something on your website. But even if you’re not actually collecting payments online, it’s still really, really important to assign a value to each and every goal you configure.
Google is about to launch a free version of Google Optimize 360 which will integrate with your Google Analytics and allow you to run optimisation tests on your website, quickly and easily. You can request an invite now. Once the free version of Google Optimize 360 is released (scheduled for October) you will be amongst the first to be able to use it to run A/B, multivariate and redirect tests on your website.
Success with AdWords requires investment (and I’m not just talking about dollars either). You need to invest in understanding the basics of AdWords, so that you’re running your campaigns in the right way. So if you want to avoid common mistakes and make your dollars work harder for you – you’re in the right place!
Lots of people have forms on their website and a lot of people ask me how they can track their forms (and form abandonment) using Google Analytics. There are a few different approaches to tracking forms, but one of the best ways is using Google Tag Manager. Google Tag Manager is great – it's flexible, it can streamline tag management but don't get me wrong – it's certainly not easy.