How to import your advertising cost data into Google Analytics

How to import your advertising cost data into Google Analytics

If you’re running ads on Facebook, LinkedIn, Bing, Twitter, or any other advertising platform for that matter, you should consider bringing that data into your Google Analytics reports.

Why?

Importing this data allows you to compare the performance of your different advertising channels with ease. In a single report you can compare your advertising costs, engagement with your ads and even see if people are converting once they arrive on your website.

Why assigning goal value is so important (and so difficult)

Why assigning goal value is so important (and so difficult)

When you’re creating a goal in Google Analytics there is an option to assign a dollar value for each conversion. This can be really confusing, especially if you’re not selling something on your website. But even if you’re not actually collecting payments online, it’s still really, really important to assign a value to each and every goal you configure.

9 things you need to know about tracking social media with Google Analytics

9 things you need to know about tracking social media with Google Analytics

Being present on social media is pretty much mandatory for anybody wanting to make meaningful connections with their audience. It's a way to provide support, share stories and reach new customers, but how well is it really performing for you? What's working? And what's not working?

Google Optimize will allow you to run optimisation tests quickly and easily

Google Optimize will allow you to run optimisation tests quickly and easily

Google is about to launch a free version of Google Optimize 360 which will integrate with your Google Analytics and allow you to run optimisation tests on your website, quickly and easily. You can request an invite now. Once the free version of Google Optimize 360 is released (scheduled for October) you will be amongst the first to be able to use it to run A/B, multivariate and redirect tests on your website.

Top 9 AdWords Mistakes You Really Need To Avoid

Top 9 AdWords Mistakes You Really Need To Avoid

Success with AdWords requires investment (and I’m not just talking about dollars either). You need to invest in understanding the basics of AdWords, so that you’re running your campaigns in the right way. So if you want to avoid common mistakes and make your dollars work harder for you – you’re in the right place! 

Moving a Google Analytics property to another account

Moving a Google Analytics property to another account

Want to move your Google Analytics data? Now you can!

The new Google Analytics property moving feature allows you to move your data into a different account with the click of a button (okay a couple of buttons) without having to change your tracking code and without losing all your historical data.

Magically track forms using Google Analytics

Magically track forms using Google Analytics

Lots of people have forms on their website and a lot of people ask me how they can track their forms (and form abandonment) using Google Analytics. There are a few different approaches to tracking forms, but one of the best ways is using Google Tag Manager. Google Tag Manager is great – it's flexible, it can streamline tag management but don't get me wrong – it's certainly not easy.

5 ways to turn your Google Analytics data into awesome dashboards

5 ways to turn your Google Analytics data into awesome dashboards

In this post you’ll learn 5 ways to present your Google Analytics data. We’ll start with some important basics (like using the dashboard options built into Google Analytics), before we dig in a little deeper and look at some more technical ways that you can create custom dashboards.