Guide to Google Analytics Attribution Models

Guide to Google Analytics Attribution Models

Let's say someone clicks on the ad you’re running on Google, they browse around and then they leave your website. A day passes and they click through to your website from Twitter. Then another day passes before they click through from one of your email campaigns. This time they convert.

So the question is – which of these marketing channels should the conversion be attributed to?

Google? Twitter? Or your email?

Using Google Analytics to Improve your Content Marketing

Using Google Analytics to Improve your Content Marketing

Learn how to measure and improve your content marketing strategy using Google Analytics.

I’ll start with a few core basics just to make sure we're all on the same page. And then we'll jump into some more intermediate and advanced tips, so keep reading or skip ahead, up to you! My overall aim is to give you at least one actionable take-away you can apply immediately.

Quickest ways to remove spam from Google Analytics

Quickest ways to remove spam from Google Analytics

Referral spam is fake traffic (created by bots and spiders) that shows up in your referrals reports. Sessions are seen coming from fake websites and these sessions can skew the data in your reports.

But what’s the solution? And how can I prevent spam showing up inside Google Analytics?

I’m going to take you through my 15 minute guide to dealing with referral spam inside Google Analytics. So if you’re seeing spam inside your reports, here's what you have to do...

11 awesome SEO reports in Google Analytics

11 awesome SEO reports in Google Analytics

There are lots of great tools for helping you with SEO – from researching keywords, to understanding what your competitors are doing and reporting on your website’s movement in search results. Now I’m not saying you should stop using those tools, but you absolutely need be using Google Analytics to understand what’s actually working once people find their way to your website. And you can even use Google Analytics for additional insights to tweak your SEO and content strategy.

Here are my top 11 methods for SEO reporting with Google Analytics…

What you need to know about conversion testing

What you need to know about conversion testing

It doesn’t matter how much you love data, there’s likely to be way more reports than you’ll ever need inside Google Analytics (there I said it). Sometimes it can feel like there’s a brand new report every time you log in. And then you might find yourself asking…

What do I do with all this data?

How can I use all of these reports?

This is where testing can make life easier by providing a focus. I’ll get into how you can begin testing in a moment, but to kick things off, testing allows you to measure the improvement that particular changes make on your website and landing pages.

How to import your advertising cost data into Google Analytics

How to import your advertising cost data into Google Analytics

If you’re running ads on Facebook, LinkedIn, Bing, Twitter, or any other advertising platform for that matter, you should consider bringing that data into your Google Analytics reports.

Why?

Importing this data allows you to compare the performance of your different advertising channels with ease. In a single report you can compare your advertising costs, engagement with your ads and even see if people are converting once they arrive on your website.

Why assigning goal value is so important (and so difficult)

Why assigning goal value is so important (and so difficult)

When you’re creating a goal in Google Analytics there is an option to assign a dollar value for each conversion. This can be really confusing, especially if you’re not selling something on your website. But even if you’re not actually collecting payments online, it’s still really, really important to assign a value to each and every goal you configure.