The Who, What, When, Where, Why and How of visitors interacting with you website, and campaigns directed to it, are all there in Google Analytics. We’re going to explore seven things you can do with Google Analytics by asking questions about your website, your website’s audience and your marketing campaigns.
Success with Google Ads requires investment (and I’m not just talking about dollars either). You need to invest in understanding the basics of Google Ads, so that you’re running your campaigns in the right way. So if you want to avoid common mistakes and make your dollars work harder for you – you’re in the right place!
Here are the quickest ways to learn Google Ads, including: free courses, best practice guides, blogs and more...
There’s lots to know when it comes to Google Ads – from the basics right through to advanced settings, tools, features and optimizing your campaigns. Even for the power-user it can become confusing!
I’m here to help you understand the most important terminology you’ll find inside Google Ads. This is your Google Ads dictionary, your go-to guide for all things CPC, PPC and all the important elements you’ll find in your account.
Have you ever noticed that the number of conversions reported in Google Analytics doesn’t match up? In most cases these differences can be explained by attribution. In this post we’ll explore different scenarios to understand what we might see (and not see) in our reports.
If you are running Google Ads (previously AdWords) campaigns, then reporting on your campaigns in Google Analytics can provide valuable insights into people’s behavior after they’ve clicked your ads. The Google Ads reports allow you to evaluate the performance of your campaigns, ad groups, keywords and even get extra insights about your bid adjustments.
The two most common ways to track conversions on your website into Google AdWords are to use the dedicated AdWords conversion tracking or import conversions from Google Analytics. But which option is best? And what are the differences? Let's find out...
When you head into Google Analytics or any digital analytics tool you’ll see ‘not provided’ in the organic keywords report. You will see the number of users and sessions coming from Google, but you will not see the individual keywords. So how can we understand what people are searching for? Let's take a look...
Are you making the most of the Google Search Console reports inside Google Analytics? Learn how to link the tools and use the Search Console reports to improve your content and your website.
Learn how to measure and improve your content marketing strategy using Google Analytics.
I’ll start with a few core basics just to make sure we're all on the same page. And then we'll jump into some more intermediate and advanced tips, so keep reading or skip ahead, up to you! My overall aim is to give you at least one actionable take-away you can apply immediately.