Having confidence in your Google Analytics data is critical. Before you make a business decision based on what you’ve found in your reports, it’s important to take the time to check that you have a complete set of data and that your data is as accurate as possible.
That’s where using my Google Analytics checklist can help keep your data accurate and actionable. In my checklist you will find a range of things to check inside your Google Analytics account (or accounts). We’re going to break down each stage, from planning, right through to analysis.