Have you ever wondered what the required step option means when you are setting up a goal in Google Analytics? Personally, I think it is one of the most confusing configuration options available inside Google Analytics, so I’m going to try and keep things clear and simple. Here goes!
Enabling Google Signals gives you access to special cross-device reports in Google Analytics. The reports let you understand the different devices people use before converting on your website.
Here are the quickest ways to learn Google Ads, including: free courses, best practice guides, blogs and more...
There’s lots to know when it comes to Google Ads – from the basics right through to advanced settings, tools, features and optimizing your campaigns. Even for the power-user it can become confusing!
I’m here to help you understand the most important terminology you’ll find inside Google Ads. This is your Google Ads dictionary, your go-to guide for all things CPC, PPC and all the important elements you’ll find in your account.
Being present on social media is pretty much mandatory for anybody wanting to make meaningful connections with their audience. It's a way to provide support, share stories and reach new customers, but how well is it really performing for you? What's working? And what's not working?
Yandex.Metrica is the perfect complement to your Google Analytics reports. It’s free and provides some great reports to give you additional insights into your audience and how they engage with your website.
Have you ever noticed that the number of conversions reported in Google Analytics doesn’t match up? In most cases these differences can be explained by attribution. In this post we’ll explore different scenarios to understand what we might see (and not see) in our reports.
You can use Google Tag Manager to track button clicks into Google Analytics without needing to modify the code on your website. I’m going to walk you through tracking clicks on a button used in a form, but you can use the same technique for tracking buttons in your navigation, banners, content, and more.
If you are running Google Ads (previously AdWords) campaigns, then reporting on your campaigns in Google Analytics can provide valuable insights into people’s behavior after they’ve clicked your ads. The Google Ads reports allow you to evaluate the performance of your campaigns, ad groups, keywords and even get extra insights about your bid adjustments.
You can control the data included in your reports using filters. They’re useful because once you’ve created them they’ll continue to be applied, so unlike segments, you don’t need to add them each time you want to perform analysis in your reports. We’re going to look at 8 essential filters you should consider applying to your data in Google Analytics.