The Top Google Ads Mistakes You Really Need To Avoid

The Top Google Ads Mistakes You Really Need To Avoid

Success with Google Ads requires investment (and I’m not just talking about dollars either). You need to invest in understanding the basics of Google Ads, so that you’re running your campaigns in the right way. So if you want to avoid common mistakes and make your dollars work harder for you – you’re in the right place! 

What is the 'Required' step for goals in Google Analytics?

What is the 'Required' step for goals in Google Analytics?

Have you ever wondered what the required step option means when you are setting up a goal in Google Analytics? Personally, I think it is one of the most confusing configuration options available inside Google Analytics, so I’m going to try and keep things clear and simple. Here goes!

The Ultimate Google Ads (AdWords) Glossary

The Ultimate Google Ads (AdWords) Glossary

There’s lots to know when it comes to Google Ads – from the basics right through to advanced settings, tools, features and optimizing your campaigns. Even for the power-user it can become confusing!

I’m here to help you understand the most important terminology you’ll find inside Google Ads. This is your Google Ads dictionary, your go-to guide for all things CPC, PPC and all the important elements you’ll find in your account.

Tracking social media with Google Analytics – 9 things you need to know

Tracking social media with Google Analytics – 9 things you need to know

Being present on social media is pretty much mandatory for anybody wanting to make meaningful connections with their audience. It's a way to provide support, share stories and reach new customers, but how well is it really performing for you? What's working? And what's not working?

Reasons for inaccurate conversion data in Google Analytics

Reasons for inaccurate conversion data in Google Analytics

Have you ever noticed that the number of conversions reported in Google Analytics doesn’t match up? In most cases these differences can be explained by attribution. In this post we’ll explore different scenarios to understand what we might see (and not see) in our reports.

Google Tag Manager Button Click Tracking Guide

Google Tag Manager Button Click Tracking Guide

You can use Google Tag Manager to track button clicks into Google Analytics without needing to modify the code on your website. I’m going to walk you through tracking clicks on a button used in a form, but you can use the same technique for tracking buttons in your navigation, banners, content, and more.