The Ultimate Google Tag Manager Glossary – 2019 Edition

The Ultimate Google Tag Manager Glossary – 2019 Edition

Using Google Tag Manager makes it easy to add tags to your website and even send custom data to Google Analytics (or any other platform), but it can quickly become daunting, especially when you’re trying to get up-and-running quickly. That’s why I’ve created this glossary. I’m going to help you understand the most important terminology you’ll find inside Google Tag Manager. Think of this as your Google Tag Manager dictionary.

The Top Google Ads Mistakes You Really Need To Avoid

The Top Google Ads Mistakes You Really Need To Avoid

Success with Google Ads requires investment (and I’m not just talking about dollars either). You need to invest in understanding the basics of Google Ads, so that you’re running your campaigns in the right way. So if you want to avoid common mistakes and make your dollars work harder for you – you’re in the right place! 

What is the 'Required' step for goals in Google Analytics?

What is the 'Required' step for goals in Google Analytics?

Have you ever wondered what the required step option means when you are setting up a goal in Google Analytics? Personally, I think it is one of the most confusing configuration options available inside Google Analytics, so I’m going to try and keep things clear and simple. Here goes!

The Ultimate Google Ads (AdWords) Glossary

The Ultimate Google Ads (AdWords) Glossary

There’s lots to know when it comes to Google Ads – from the basics right through to advanced settings, tools, features and optimizing your campaigns. Even for the power-user it can become confusing!

I’m here to help you understand the most important terminology you’ll find inside Google Ads. This is your Google Ads dictionary, your go-to guide for all things CPC, PPC and all the important elements you’ll find in your account.

Tracking social media with Google Analytics – 9 things you need to know

Tracking social media with Google Analytics – 9 things you need to know

Being present on social media is pretty much mandatory for anybody wanting to make meaningful connections with their audience. It's a way to provide support, share stories and reach new customers, but how well is it really performing for you? What's working? And what's not working?