About the course

After completing this essentials course you will be able to confidently use Google Analytics to measure and evaluate the performance of your marketing campaigns. You'll learn how to navigate your reports, understand important terminology, how to measure conversions and more.

Here’s what you will learn in the course:

  • Understand important Google Analytics terminology.

  • How to measure all types of online marketing activities.

  • Identify opportunities to optimize marketing campaigns.

  • Confidently use the Acquisition reports in Google Analytics.

  • How Google Analytics can be used to measure conversions.


 Your instructor

Benjamin has been working with Google Analytics for over 12 years, and he has trained and consulted for companies including 3M, Fuji Xerox and Google.

As your course instructor, he will teach you practical techniques for setting up and using Google Analytics and show you how to get the most out of your reports to improve your website and your marketing.

Benjamin Mangold  Co-Founder, Loves Data

Benjamin Mangold
Co-Founder, Loves Data


Will this suit me?

  • Beginners wanting to learn from the ground up.

  • Intermediate and advanced users looking for a quick refresh.


What’s covered?

  • Introduction to Google Analytics: What is Google Analytics? How can it help us measure, target and convert more traffic on our website?

  • Understand how people find you: What are a source and medium? What is direct traffic?

  • Tracking your marketing campaigns: Learn how to track your custom marketing campaigns, along with best practice tagging techniques.

  • Use the reports: How can you use the social reports? What's the best way to use the Channels within the Acquisition reports?

  • Conversion reports: What are goals? What goals should I be tracking for my business?


What's included?

  • 10+ video lessons to build your knowledge and skills.

  • Quizzes to reinforce learnings and test your knowledge.

  • Use any device to access the lessons.

  • Lifetime access lets you review lessons whenever you need.

  • Upgrade to the full Google Analytics course for more lessons.


Get started now!