Learn how to manage and optimize your Google AdWords campaigns to achieve maximum impact.

Learn the critical building blocks for running successful campaigns, including structuring your account, researching keywords and testing your ads.

After completing this course you will be able to manage Google AdWords campaigns, right through to measuring performance and improving outcomes.

It was great to see all of Benjamin’s examples and step-by-step guides and I’m excited to put his recommendations and best-practice into action. I can’t wait to take more Loves Data courses!
— Kaitlyn, Loves Data Graduate

What will I learn?

  • Understand how to create and structure campaigns

  • Identify opportunities to optimize campaigns

  • Research keywords and use keyword matching

  • Learn how to improve results using ad testing

  • Understand the options for measuring conversions

Video Lessons

Learn the best ways to manage and improve your Google AdWords campaigns.

Course Certificate

Increase your qualifications by earning your course certificate when you pass the final quiz.

Learn from Experts

Your expert instructor will teach you real-world Google AdWords skills you can apply immediately.

Google AdWords Course

Apply New Skills Immediately

Follow along in your own account to immediately apply your new skills and take quizzes during the classes to reinforce learnings.

Will this suit me?

  • Beginners wanting to learn everything from the ground up

  • Intermediate users looking for a comprehensive understanding

  • Advanced users wanting to cover core best practice techniques

What's included?

  • Video lessons to build your skills

  • Short revision quizzes throughout the course

  • Certificate for passing the final course quiz

Core topics

  • Understand how to create and structure campaigns

  • Navigate the Google AdWords interface

  • How to enhance ads with ad extensions

  • Identify opportunities to optimize campaigns

  • Research keywords and use keyword matching

  • Learn how to improve results using ad testing

  • Understand the options for measuring conversions

Google AdWords Course

Learn to master Google AdWords

Online classes explain how to create and manage successful campaigns and quizzes to test your learning and knowledge.

Your instructor

Benjamin Mangold is Co-Founder of Loves Data and the author of ‘Learning Google AdWords and Google Analytics’. He is an internationally recognised Google Analytics, Google AdWords and online marketing expert.

He loves sharing the latest techniques and tips for digital advertising and digital analytics. He has 10 years experience designing and presenting the most up to date, accurate, practical, independent and comprehensive online marketing courses available.

 Benjamin Mangold

Course curriculum


1. Foundations:

  • Introduction to Google AdWords

  • Features and benefits

2. Terminology:

  • Paid and organic search results

  • Impressions and CTR

  • Advertising networks


3. Objectives:

  • Defining objectives

  • Account life cycle

4. keywords:

  • Keyword research

  • Additional tools

  • Keyword match types


5. Running campaigns:

  • Structuring your account

  • Ad group exercise

  • Interface features

  • Campaign setup

6. Working with ads:

  • Text ads

  • Device preferences

  • Ad testing and optimization

  • Editorial policies

  • Ad extensions

  • Location and language targeting


7. Optimization:

  • Ad rank and quality score

  • Introduction to optimization

8. Conversions:

  • Measuring conversions

I absolutely loved the course. I tried other online training and Loves Data’s has a much better course flow.
— Diana, Loves Data Graduate
I was able to immediately implement this at work and for my blog. Highly recommend this to all digital marketers and business owners!
— Michael, Loves Data Graduate

Course questions

How long do I have to complete the course? You receive lifetime access to the course, so you can take the lessons at any time. (You can even rewatch lessons whenever you like!)

Will you answer my Google AdWords questions? In most cases we can provide a quick answer and you can also ask your questions in our community. We love questions!

Do I receive a certificate? Yes, once you pass the final quiz you will receive a course certificate.

Will the course help me become certified? Absolutely, we cover content that you'll find in the Google AdWords Fundamentals exam.

Once I've paid, when can I access the course? After you've registered and paid for the course you will have immediate access to all of the lessons.

I work for _ _ _ _ _ _ , do you think the course will suit me? We have students from tiny businesses, nonprofits, government and huge companies, so you're in good hands. We've trained thousands of people in a diverse range of roles.

Have another question? We're here to help! Email us at hello@lovesdata.com or complete our contact form and we'll get back to you as soon as we can.

It's Time to Get Started!