Learn Google AdWords from the ground up in this course

You will learn the critical building blocks for running successful campaigns, including structuring your account, researching keywords and testing your ads. After completing this course you will be able to manage campaigns, right through to measuring performance and outcomes.


Are you getting the most out of Google AdWords?

Learn how to manage your advertising campaigns within Google AdWords to achieve maximum impact.

What will I learn?

  • Understand how to create and structure campaigns
  • Identify opportunities to optimize campaigns
  • Research keywords and use keyword matching
  • Learn how to improve results using ad testing
  • Understand the options for measuring conversions

23 Video Lessons

Learn the best ways to manage and improve your Google AdWords campaigns.

Course Certificate

Increase your qualifications by earning your course certificate when you pass the final quiz.

Learn from Experts

Your expert instructor will teach you real-world Google AdWords skills you can apply immediately.

Apply New Skills Immediately

Follow along in your own account to immediately apply your new skills and take quizzes during the classes to reinforce learnings.

Will this suit me?

  • Beginners wanting to learn everything from the ground up
  • Intermediate users looking for a comprehensive understanding
  • Advanced users wanting to cover core best practice techniques

What's included?

  • 23 video lessons to build your skills
  • Short revision quizzes throughout the course
  • Certificate for passing the final course quiz

Core topics

  • Understand how to create and structure campaigns
  • Navigate the Google AdWords interface
  • How to enhance ads with ad extensions
  • Identify opportunities to optimize campaigns
  • Research keywords and use keyword matching
  • Learn how to improve results using ad testing
  • Understand the options for measuring conversions

Learn to master Google AdWords

Online classes explain how to create and manage successful campaigns and quizzes to test your learning and knowledge.

It’s worth every penny to take Loves Data’s courses. They not only teach you how to use Google products but strategies and small helpful tips that really make a huge difference.
— Lilly, Loves Data Graduate

Your course instructor

Benjamin Mangold is Co-Founder of Loves Data and the author of ‘Learning Google AdWords and Google Analytics’. He is an internationally recognised Google Analytics, Google AdWords and online marketing expert.

He loves sharing the latest techniques and tips for digital advertising and digital analytics. He has 10 years experience designing and presenting the most up to date, accurate, practical, independent and comprehensive online marketing courses available.

Benjamin Mangold

Course curriculum


1. Foundations:

  • Introduction to Google AdWords
  • Features and benefits

2. Terminology:

  • Paid and organic search results
  • Impressions and CTR
  • Advertising networks

3. Objectives:

  • Defining objectives
  • Account life cycle

4. keywords:

  • Keyword research
  • Additional tools
  • Keyword match types

5. Running campaigns:

  • Structuring your account
  • Ad group exercise
  • Interface features
  • Campaign setup

6. Working with ads:

  • Text ads
  • Device preferences
  • Ad testing and optimization
  • Editorial policies
  • Ad extensions
  • Location and language targeting

7. Optimization:

  • Ad rank and quality score
  • Introduction to optimization

8. Conversions:

  • Measuring conversions

I absolutely loved the course. I tried other online training and Loves Data’s has a much better course flow.
— Diana, Loves Data Graduate

Course questions

How long do I have to complete the course? You can take the course at your own pace, so you can complete the course in a day, a week or a month. Take as long as you need!

Do I receive a certificate? Yes, if you pass the final quiz you will receive a course certificate.

Once I've paid, when can I access the course? After you've registered and paid for the course you will have immediate access to all of the lessons.

I have another question... You can email us (info@lovesdata.com) or use our contact details.