Hey there,

Here's an overview of what's covered in my Google Analytics Complete course. If you have any questions about the course you can email us at hello@lovesdata.com or complete our contact form.

– Benjamin and the Loves Data Team

 


  • Introduction to Google Analytics

  • Using a Measurement Plan

  • Getting started with Google Analytics

  • Account Structure

  • Google Analytics Terminology

  • Calculating Time

  • How Google Analytics Works

  • Interface Features

Section 1:
Fundamentals


  • Home Report

  • Audience Report

  • Lifetime Value Report

  • Active Users Report

  • Cohort Analysis Report

  • User Explorer Report

  • Demographics and Interests Reports

  • Enabling the Demographics and Interests Reports

  • Geographic and Language Reports

  • Behavior Reports

  • Technology Reports

  • Mobile Reports

  • Benchmarking Reports

  • User Flow Report

  • Acquisition Reports

  • Channels Report

  • Treemaps Reports

  • Source/Medium Report

  • Referrals Reports

  • AdWords Reports

  • Search Console Reports

  • Social Reports

  • Campaigns Reports

  • Behavior Reports

  • Site Search Reports

  • Site Speed Reports

  • Real Time Reports

Section 2:
Reports


  • Tracking Campaigns

  • Best Practice for Tracking Campaigns

  • Linking Google AdWords

  • Conversions in Google AdWords

Section 3:
Campaigns


  • Metrics and Dimensions

  • Creating Dashboards

  • Creating Custom Reports

  • Creating a Custom Report

  • Export Data

  • Adding Notes

  • Segments

  • Custom Segments

  • User and Session Segments

  • Data Scopes

  • Segments

  • Sharing Assets

Section 4:
Customization


  • Conversions

  • Identifying Goals

  • Assigning Value

  • Destination Goals

  • Additional Goal Types

  • Conversions Reports

  • Ecommerce Tracking

  • Understanding Attribution

  • Attribution Models

Section 5:
Conversions


Section 6:
Advanced

  • Best Practices for Administration

  • Default Page

  • Regular Expressions

  • Examples of Regular Expressions

  • Filtering Data

  • Filter Order

  • Filters

  • Event Tracking

  • Examples of Event Tracking

  • Data Import

  • Uploading Cost Data

  • Google Tag Manager

  • Cross-Domain Tracking with Google Tag Manager

  • User ID

  • Measurement Protocol