Hey there,

Here's an overview of what's covered in my Google Tag Manager course. You'll also find exercises, demos and revision quizzes in actual the course.

– Benjamin and the Loves Data Team

 


  • Introduction to tag management
  • Google Tag Manager concepts
  • Setting up Google Tag Manager
  • User permissions
  • Using a measurement plan

Module 1: Foundations


  • Tags
  • Adding your first tag
  • Triggers
  • Previewing and debugging
  • Sharing a preview
  • Publishing
  • Google Tag Assistant
  • Workflow

Module 2: How GTM Works


  • Variables
  • Custom variables
  • Advanced user-defined variables
  • Using variables with triggers

Module 3: Variables


  • Introduction to the data layer
  • Using the data layer
  • Enhanced ecommerce
  • Data layer events

Module 4: Data Layer


  • Google Tag Manager events
  • Debug console

Module 5: Events


Module 6: Triggers

  • Click trigger
  • Link click trigger
  • Scroll depth trigger
  • Element visibility trigger
  • Form trigger
  • Timer trigger
  • History change trigger
  • JavaScript error trigger

Module 7: Trigger Logic

  • Exception trigger
  • Trigger conditions

Module 8: Tag Sequencing

  • Tag firing order
  • Tag sequencing
  • Tag sequencing for Facebook

Module 9: Additional Tags

  • Google AdWords tags
  • Custom HTML tags

Module 10: Maintenance

  • Container version control
  • Environments
  • Naming conventions
  • Folders
  • Workspaces
  • Maintenance best practices