Hey there,

Here's an overview of what's covered in my Google AdWords Advanced course. You'll find extra lessons and walk-throughs in actual the course.

You can only join the course for a limited time, so don't miss out.

– Benjamin and the Loves Data Team

 


  • Introduction
    • Overview of best practice
  • Testing and optimization
    • Ad rank
    • Quality score
    • Ad testing
    • Ad rotation
  • Working with ads
    • Customizing ads
    • Keyword insertion
    • Countdown
    • Ad customizers
    • Remarketing for search
    • Dynamic search ads
  • Managing campaigns
    • Ad extensions
    • Advanced location targeting
    • Bid adjustments
    • Diagnosing issues
    • AdWords Editor
    • Manager Account
    • AdWords experiments
  • Optimization
    • Introduction
    • Optimizing keywords
    • Optimizing ads
    • Optimizing landing pages
  • Conversions and reporting
    • Tracking conversions
    • Attribution
    • Reporting
  • Automation
    • Introduction
    • Machine learning in AdWords
    • Rules and scripts

 

Module 1:
Search Campaigns


  • Introduction
    • Introduction to display advertising
  • Working with ads
    • Ad formats
  • Display targeting
    • Targeting options
    • Best practices
  • Managing campaigns
    • Bidding
    • Bidding and targeting
    • Creating a display campaign
      • Disabling ‘display expansion’
    • Ad extensions
  • Remarketing
    • Introduction
    • Combining lists
    • Dynamic remarketing
    • Customer match
  • Gmail ads
  • Reporting
    • Conversions
    • View-through conversions
    • Reporting on display
    • Reach and frequency
  • Optimization
    • Optimizing display campaigns

Module 2:
Display Campaigns


  • Introduction
    • Importance of mobile
    • Mobile sites and mobile apps
    • Ways mobile users make decisions
    • Introduction to mobile ads
  • Managing campaigns
    • Mobile bid adjustments
    • Mobile-only campaigns
    • Advertising apps
      • Universal app campaign
      • Remarketing with apps
    • Advertising networks
      • Including Google Display Network and YouTube
  • Working with ads
    • Ad extensions on mobile
    • Call-only ads
    • Mobile ad formats

Module 3:
Targeting Mobile Users


  • Introduction
    • Introduction to advertising on YouTube
  • Working with ads
    • Video ad formats
  • Managing campaigns
    • Targeting options
    • Terminology
    • Remarketing with YouTube
  • Reporting
    • Measuring video ads
      • Average view frequency
      • View rate
      • Earned view
    • YouTube Analytics basics
  • Optimization
    • Best practice recommendations
    • Optimizing video ads

Module 4:
Video Campaigns


  • Introduction
    • Introduction to Shopping ads
    • Introduction to Google Merchant Center
  • Managing campaigns
    • Setting up Google Merchant Center
    • Creating your product data feed
    • Linking accounts
    • Setting up shopping campaigns
  • Reporting
    • Measuring performance

Module 5:
Shopping Campaigns