Google Analytics Courses

Ensure the accuracy of your data and learn how to use Google Analytics to measure and improve the performance of your website and online marketing channels.

Learn best practices from setup through to advanced features such as goals, campaign tagging and custom configuration.

Why should I attend?

  • Accurate, up-to-date and comprehensive training
  • Real world solutions presented by product experts
  • Learn Google’s own best practices
  • Improve your Google Analytics setup
  • Ensure data accuracy and get actionable insights

Google Analytics Training includes:

  • Sharing and customising Google Analytics
  • Audience: who is visiting my website?
  • Acquisition: how do people find my website?
  • Behaviour: what are people doing?
  • Conversions: are people doing what we want?
  • How Google Analytics works
  • Defining audience segments
  • Cleaning up your data
  • Using Enhanced Ecommerce
  • Measuring content with event tracking
  • Introduction to Google Tag Manager
  • Latest Google Analytics tips and tricks

Unlock the potential of Google Analytics and see how this tool can provide more than just an understanding of website traffic and data, but also drive results in your marketing campaigns.