Hey there,

My team provide comprehensive Google Analytics Audits to ensure you’re collecting accurate data, your implementation meets best practices, and that Google Analytics is configured correctly.

When you’re making decisions that will impact your next campaign, launch, or user experience, it’s critical to use reliable data as the foundation.

If you’re not 100% sure that your Google Analytics implementation is up to standard, or if you think there is room for improvement, then our Google Analytics Audit could be the perfect fit to fast-track your reporting and analysis.

– Benjamin and the Loves Data Team


What’s covered in the Google Analytics Audit?

We will review your Google Analytics implementation inside and out. We will begin by auditing how Google Analytics has been implemented on your website, to ensure data collection is correct. We will then review the configurations made inside Google Analytics, so you can be confident that data is being processed correctly into your reports.

Here are some of the critical areas we check:


Tracking Code

  • Correct Google Tag Manager code

  • Correct property ID

  • Correct cookies

  • Events


  • Account structure

  • Filters

  • Google Ads linking

  • Google Search Console linking

  • Bot filtering

  • Default page

  • Site search

  • Advertising features


  • Campaign tags

  • Content groupings

  • Channel groupings

  • Cross-domain tracking

Data Integrity

  • Sampling

  • Duplicate pageviews

  • Query parameters

  • Bounce rate

  • Virtual pageviews


  • Goal configuration

  • Goal value

  • Ecommerce

Do I need a Google Analytics Audit?

If you’re making decisions based on data from Google Analytics, then you need to be confident that the data is reliable and complete. Our audits will identify any issues, so they can be corrected.

Why Loves Data?

Our audit process has been developed over 10 years. We will perform around 100 checks on your implementation and data to identify any issues that need to be corrected. You’ll receive a comprehensive report that includes issues that need to be addressed, along with our recommendations for fixing and correcting the problems identified. 

Okay, what’s next?

It takes time to perform each of our checks and provide our customized recommendations. Our audits are designed for medium to large organizations and the cost of the audit depends on the number of views, properties and accounts you need reviewed. Take a moment to provide some details and we’ll be in touch.

Name *

Work with Loves Data’s team of experts to ensure your Google Analytics implementation passes all of our rigorous checks required to ensure the accuracy of your data.

Have a question? Email us at hello@lovesdata.com or get in touch.