Google Analytics 360 (formerly Google Analytics Premium) is a digital analytics solution for high traffic sites which allows for more data collection, advanced features for custom analysis and greater service and support. Google Analytics 360 provides faster data with pinpoint accuracy, ensuring that marketing teams have greater scope for informed insights and deliverables. Loves Data can help you implement and leverage the advanced capabilities of this powerful tool.

Key features and benefits:

  • Data is available within 4 hours
  • Track billions of hits per month
  • Export 1 million rows
  • New Attribution modeling tool
  • Guaranteed reliability provided by Service Level Agreements (SLAs)
  • 50 custom variables
  • Access to unsampled data
  • Advanced statistics and algorithms
  • Cross-channel media buying (display, search, social, mobile, video) and view-through impression data
  • Remarketing with real-time bidding tool
  • Map individual web visitors to your customer database
  • Upload your data to augment web traffic
  • Access to Google’s Cloud Platform – host, process and query big data

Loves Data can assist with:

  • Custom recommendations and configuration of expanded custom variables
  • Capacity to process and integrate unsampled data
  • Configuration of customised internal and stakeholder reports utilising extended features and unsampled data
  • Development of custom recommendations based on data analysis
  • Scope for custom integration with Universal Analytics
  • Scope for custom onsite training

Contact us for more information.