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Measuring Internal Campaigns with Google Analytics

How to track internal promotions, offers and campaigns with Google Analytics We spend time measuring our inbound marketing using Google Analytics via campaign tagged URLs and ensuring Google AdWords is linked to Google Analytics, but what about the promotions we are running on our website? What options do we have to measure banners and offers…

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10 Tips from Google Analytics Pros

10 key takeaways from the Analytics Conference 2014 Last week, Loves Data presented Australia’s third annual Analytics Conference in both Sydney and Melbourne. The event proved to be bigger and better than ever with digital marketing guru, Avinash Kaushik, and Google Analytics Evangelist, Justin Cutroni, at the conference to deliver keynote presentations. From a day…

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Get your blog ready to share on Google+

Do you want your Google+ posts to be engaging and encourage people to click through to your blog? In this article, we share our three top tips for making sure that your Google+ shares have the best chance of getting those clicks. When people choose to share your content on Google+ you want it to…

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10 Tips for using the Google Analytics App

Mobile Apps are now available for Google Analytics on both Android and iOS Ever felt the need to check your conversion rate or landing page engagement while you are out of the office? The official Google Analytics Apps allow you to do just that and much more. The first official app was launched in 2012…

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How to Migrate to Universal Analytics

Universal Analytics is out of beta and has now reached feature parity with classic Google Analytics. Although the classic asynchronous code will continue to work, you should consider upgrading your tracking code to take advantage of the latest Universal Analytics features. If you have a relatively simple Google Analytics setup, and some technical knowledge, you…

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Benchmarking in Google Analytics

For those long-time Google Analytics users out there you might remember the old Benchmarking reports that allowed you to compare things like bounce rate and other metrics against other similar websites. Well, they disappeared a while ago, but now benchmarking is back! You can compare your own performance against different industry verticals and against different…

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What is remarketing and how does it work?

Remarketing allows you to target ads to people that have already engaged with you and since they are already aware of who you are they are more likely to convert than other people who see your ads. You can target your ads based on specific behaviour and attributes, allowing you to create targeted ads for…

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Are your AdWords and Analytics Accounts Linked?

If you are running Google AdWords campaigns, then having your campaign data within Google Analytics can provide you with valuable insights into people’s behaviour after they have clicked on your ads. The AdWords reports allow you to evaluate the performance of your campaigns, ad groups, keywords and even get extra insights about your bid adjustments.…

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