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Top 8 tips for your business on Instagram

Instagram is one of the most creative social media outlets we have access to today. In our technologically dependent lives, imagery is becoming the quick and easy way to gather and scan for information. How can you stand out as a brand or business and make the most of this increasingly busy channel? Here are a…

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NEW: Updates to Google Tag Manager

Google has announced major updates to Google Tag Manager (GTM) including: User interface refresh Built-in support for new third-party tags Comprehensive programmers’ API We will be covering the GTM updates in Loves Data’s GTM training course in Sydney 20 November 2014. In the meantime you learn more about the GTM updates in the summary below.…

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10 Tips from Google Analytics Pros

10 key takeaways from the Analytics Conference 2014 Last week, Loves Data presented Australia’s third annual Analytics Conference in both Sydney and Melbourne. The event proved to be bigger and better than ever with digital marketing guru, Avinash Kaushik, and Google Analytics Evangelist, Justin Cutroni, at the conference to deliver keynote presentations. From a day…

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The Dark Side of Remarketing

Where do we draw the line between targeting and spying? Remarketing tends to bring out a lot of discussion around privacy and user experience. Nowhere was this highlighted better than a blog post by Brian Swichkow where he created a Facebook custom audience containing just one member: his roommate. What exactly are Facebook’s custom audiences?…

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Mash-up and visualise your data

We have never been so well-off in digital marketing when it comes to the mounds of data available to us. But these datasets only have so much utility on their own: sometimes they need a bit more work to make them really useful for other members of your organisation. In this blog, we’ll share our…

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Optimising for YouTube: Branding for success

Once you’ve done everything you can to optimise your videos for YouTube search, it’s time to go back to the future and look at some good old-fashioned branding. A well-branded YouTube channel could mean the difference between someone really enjoying one of your videos and someone becoming a lifelong supporter of your brand. Here’s a…

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Optimising for YouTube: Using Keywords

We’ve heard it before. ‘YouTube is the second largest search engine in the world,’ ‘YouTube is bigger than Facebook’ and ‘YouTube reaches more 18–34 year olds than cable TV’. Yet, in the land of opportunity that is YouTube, very few of us actually take the time to give our videos a fighting chance. In the…

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