Online Marketing and Digital Analytics Blog

Featured 22 January, 2015

New segment sharing options in Google Analytics

Segments are a powerful way to dig deeper into your data so you can perform detailed analysis of your users and their behaviour. And until recently, sharing your custom segments wasn’t that straightforward – so we were excited to see the latest update from Google making this process a lot simpler. There are some great default segments…

15 January, 2015

7 ways SEO can benefit your business beyond generating traffic

What do you think about when someone says SEO? Do you just think rankings, impressions and clicks? Well, yes, search engine optimisation (SEO) is a marketers dream – it doesn’t cost anything and it’s one of the largest sources of traffic to your website. However, that’s just the tip of the iceberg. SEO can help…

8 January, 2015

Getting more out of your blog: 5 tips for reusing your blog content

Writing good quality content for your blog takes time and effort, and once published it can quickly disappear into the archives. Sure, some people will find it by searching, but why not take advantage of all that hard work and put your old content to good use? Let’s look at some simple techniques for reusing…

18 December, 2014

Get more out of your ads with Google AdWords call-out extensions

Sounds like a no-brainer, yet call-out ad extensions have not been implemented by many advertisers to date. And why not? As a relatively new feature, not everyone knows about all the great things they can achieve. Good thing we’re here! The initial challenge AdWords ads are extremely concise, making it a challenge for many advertisers…

10 December, 2014

Get insights from Enhanced Ecommerce in Google Analytics to improve your online sales

If you run an ecommerce website, monitoring your online sales performance is essential. But how much do you really know about your customers’ behaviour on your website during (and even before) they make those purchases? And what do you know about them if they haven’t completed a purchase? Even if you don’t run an ecommerce…

3 December, 2014

12 Highlights of 2014

It’s been an action-packed year for Loves Data and the digital analytics and online marketing community. We’ve seen some great updates from Google, made it on Google Maps, helped out some great Australian charities, and hosted fantastic events and training. To celebrate such a memorable year, we thought we would share our 12 highlights of…

27 November, 2014

Product update: Google’s new ‘Mobile-Friendly’ label in mobile search results

We’ve all been frustrated at some point by arriving at a website on our mobile devices, only to find that those sites aren’t compatible with our devices. Websites are still playing catch up to the mobile marketplace and consumer demand. However, Google’s latest update to mobile search might just be the push companies needed to…