Magically track forms using Google Analytics

Magically track forms using Google Analytics

Lots of people have forms on their website and a lot of people ask me how they can track their forms (and form abandonment) using Google Analytics. There are a few different approaches to tracking forms, but one of the best ways is using Google Tag Manager. Google Tag Manager is great – it's flexible, it can streamline tag management but don't get me wrong – it's certainly not easy.

Unlocking User Explorer reports in Google Analytics

Unlocking User Explorer reports in Google Analytics

The User Explorer report, which is one of the newer reports inside Google Analytics opens a small window, allowing us to see how people are experiencing our website, how they’re moving through our website and experiencing our content. I’m not going to say it provides every answer, but it does provide some very granular data about how individuals are engaging with us.

Using annotations in Google Analytics to add context

Using annotations in Google Analytics to add context

When you’re looking at your data inside Google Analytics it can be difficult to remember exactly what was happening on particular days. You might see a massive spike for a campaign or a seasonal dip for a local holiday. Now you might be able to open your calendar and do a quick check, but if you’re like me, then you probably don’t have every single campaign written down neatly (or in my case anywhere at all). This is where annotations within Google Analytics become super valuable.