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What is remarketing and how does it work?

Remarketing allows you to target ads to people that have already engaged with you and since they are already aware of who you are they are more likely to convert than other people who see your ads. You can target your ads based on specific behaviour and attributes, allowing you to create targeted ads for…

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10 Tips for using the Google Analytics App

Mobile Apps are now available for Google Analytics on both Android and iOS Ever felt the need to check your conversion rate or landing page engagement while you are out of the office? The official Google Analytics Apps allow you to do just that and much more. The first official app was launched in 2012…

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How to Migrate to Universal Analytics

Universal Analytics is out of beta and has now reached feature parity with classic Google Analytics. Although the classic asynchronous code will continue to work, you should consider upgrading your tracking code to take advantage of the latest Universal Analytics features. If you have a relatively simple Google Analytics setup, and some technical knowledge, you…

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Link AdWords to Analytics in 3 Quick Steps

If you are running Google AdWords campaigns, then having your campaign data within Google Analytics can provide you with valuable insights into people’s behaviour after they have clicked on your ads. The AdWords reports allow you to evaluate the performance of your campaigns, ad groups, keywords and even get extra insights about your bid adjustments.…

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Are you using Google Drive home screens?

We are constantly feeding data into Google Drive, so we were excited about the announcement that Google was rolling out home screens for Docs, Sheets and Slides. Like you (and a lot of other organisations), we use Google Drive every day to collaborate on everything from client reports and analysis right through to custom data…

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Google Analytics for Higher Education

The opportunity to measure and understand user behaviour across multiple devices is one of the major changes now available with Universal Analytics. For example, if a user logs on to your website from a computer and accesses your mobile app from a smartphone, then you have the ability to understand and analyse their movement across…

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How to Measure Google Glass into Google Analytics

Google Glass is creating new areas for innovation, from business applications in a diverse range of fields to changing how consumers can access information. Google’s Co-Founder, Sergey Brin has asked, ‘Do you want to continue communicating in life by looking down at your phone?’ and Glass is the beginning of the answer to that question,…

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