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Google Analytics Campaign Tagging Made Easy

This is an update to an article first published in 2012 We’ll let you in on a secret … Google Analytics captures a lot of data about visitors to your website. Two very useful bits of data captured include: acquisition medium (did visitors come to your website from an ‘organic’ search-engine query, a referral from…

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Google launches new Google Tag Manager implementation guide

Google has released a new guide in the Analytics Help Center to help walk you through the basics of implementing Google Analytics using Google Tag Manager. The guide covers key areas including how to implement a standard Google Analytics tracking tag, tips for naming tags, through to examples of configuring auto-event tracking. Walkthroughs with screengrabs…

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Loves Data lands Paper Pilots

In a demonstration of its own commitment to creativity, art, science and community, Loves Data sponsored a special paper plane folding and flying workshop for children at a local school near the company’s offices. The workshop was presented by the Paper Pilots, Dylan Parker and James Norton, whose story of reaching the World Paper Plane…

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Regular expressions: what are they good for?

If you’re involved in digital analytics, chances are you’ve come across the term ‘Regular Expression’. But do you actually know what they are and how much they’re used in the world of digital analytics? Randall Munroe, xkcd.com/208 What is a regular expression? At its most basic, a regular expression – or ‘regex’ for short –…

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YouTube Cards create a better video experience

From a user’s point of view, one of the annoying experiences of watching YouTube videos can come from overdone annotations which inhibit your view of the video and sometimes contain spammy links. Although, when used correctly, annotations are great for video creators because they provide opportunities to promote other relevant content and offer a place…

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Google Analytics Site Search: Setup Options

If you want to see your user’s site search activity correctly in your Google Analytics reports, you need to make sure that the Site Search feature has been set up properly. There are a number of ways to set up Google Analytics Site Search. How you do it will depend on the way your website functions…

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Sharing your iPhone Health Data for Medical Research

Apple has announced that people will be able to share the health data collected on their iPhone to aid medical research. The newly announced (and open source) ResearchKit allows data to be shared from the Health app, including blood pressure, weight, glucose levels and other data collected from the iPhone’s built-in sensors. A number of…

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