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How to quickly check your Google Analytics setup

If you’re just getting started with Google Analytics, or wanting to do a spring clean of your Google Analytics setup, then this is the checklist to guide you through the process. Share your own tips and tricks in the comments below and let us know if there’s anything you’d add. Use our handy Google Analytics…

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Google Analytics Site Search: Setup Options

If you want to see your user’s site search activity correctly in your Google Analytics reports, you need to make sure that the Site Search feature has been set up properly. There are a number of ways to set up Google Analytics Site Search. How you do it will depend on the way your website functions…

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Google launches new Google Tag Manager implementation guide

Google has released a new guide in the Analytics Help Center to help walk you through the basics of implementing Google Analytics using Google Tag Manager. The guide covers key areas including how to implement a standard Google Analytics tracking tag, tips for naming tags, through to examples of configuring auto-event tracking. Walkthroughs with screengrabs…

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Loves Data lands Paper Pilots

In a demonstration of its own commitment to creativity, art, science and community, Loves Data sponsored a special paper plane folding and flying workshop for children at a local school near the company’s offices. The workshop was presented by the Paper Pilots, Dylan Parker and James Norton, whose story of reaching the World Paper Plane…

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Google Analytics Campaign Tagging Made Easy

We’ll let you in on a secret … Google Analytics captures a lot of data about visitors to your website. Two very useful bits of data captured include: acquisition medium (did visitors come to your website from an ‘organic’ search-engine query, a referral from another website, or somewhere else?) and source (for example, which website…

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Regular expressions: what are they good for?

If you’re involved in digital analytics, chances are you’ve come across the term ‘Regular Expression’. But do you actually know what they are and how much they’re used in the world of digital analytics? Randall Munroe, xkcd.com/208 What is a regular expression? At its most basic, a regular expression – or ‘regex’ for short –…

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YouTube Cards create a better video experience

From a user’s point of view, one of the annoying experiences of watching YouTube videos can come from overdone annotations which inhibit your view of the video and sometimes contain spammy links. Although, when used correctly, annotations are great for video creators because they provide opportunities to promote other relevant content and offer a place…

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