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Optimising for YouTube: Branding for success

Once you’ve done everything you can to optimise your videos for YouTube search, it’s time to go back to the future and look at some good old-fashioned branding. A well-branded YouTube channel could mean the difference between someone really enjoying one of your videos and someone becoming a lifelong supporter of your brand. Here’s a…

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Optimising for YouTube: Using Keywords

We’ve heard it before. ‘YouTube is the second largest search engine in the world,’ ‘YouTube is bigger than Facebook’ and ‘YouTube reaches more 18–34 year olds than cable TV’. Yet, in the land of opportunity that is YouTube, very few of us actually take the time to give our videos a fighting chance. In the…

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Measuring Internal Campaigns with Google Analytics

How to track internal promotions, offers and campaigns with Google Analytics We spend time measuring our inbound marketing using Google Analytics via campaign tagged URLs and ensuring Google AdWords is linked to Google Analytics, but what about the promotions we are running on our website? What options do we have to measure banners and offers…

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10 Tips from Google Analytics Pros

10 key takeaways from the Analytics Conference 2014 Last week, Loves Data presented Australia’s third annual Analytics Conference in both Sydney and Melbourne. The event proved to be bigger and better than ever with digital marketing guru, Avinash Kaushik, and Google Analytics Evangelist, Justin Cutroni, at the conference to deliver keynote presentations. From a day…

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Mash-up and visualise your data

We have never been so well-off in digital marketing when it comes to the mounds of data available to us. But these datasets only have so much utility on their own: sometimes they need a bit more work to make them really useful for other members of your organisation. In this blog, we’ll share our…

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Benchmarking in Google Analytics

For those long-time Google Analytics users out there you might remember the old Benchmarking reports that allowed you to compare things like bounce rate and other metrics against other similar websites. Well, they disappeared a while ago, but now benchmarking is back! You can compare your own performance against different industry verticals and against different…

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