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Understanding your website loading speed

 Simulating a slow internet connection can be a great way to understand people’s frustrations with your website. Experiencing your own website’s loading speed can help you pinpoint frustration points for your users. Here’s a quick way to simulate a slow internet connection to test out your own website: Using Google Chrome, open ‘Developer Tools’ (under…

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New App to Manage your Facebook Ads

 Last week, Facebook announced their new flexible product ads, and now that they have more than two million active advertisers, they’ve just launched a new iOS app so you can manage Facebook ads on the go! The need for mobile-friendly and smartphone-compatible technologies has been a growing trend for not just consumers but marketers as…

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Inbox by Gmail

Gmail’s Inbox comes to more devices and browsers

 Google has announced that Inbox by Gmail (Google’s new take on streamlining email, tasks and appointments) is now available on iPad and Android tablets, as well as being supported on Firefox and Safari. Source: Gmail The announcement means there are now more ways for people to access Inbox. However, Inbox continues to only be available…

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girl at computer searching on google

Do you know how Google’s 7 match types work?

 Yes, there are in fact seven match types, and their behaviour has changed from six months ago. Even if you’re familiar with Google AdWords, we recommend you revisit this! Searchers are a diverse bunch. Even when they’re looking for the same products/services, different people can use very different terminology, word order and even spelling accuracy.…

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Facebook Product Ads

Flexible product ads come to Facebook

 Facebook has announced product ads which allow businesses to upload their entire product catalogue and deliver targeted ads. The new ad format allows for single or multiple products to be displayed and can be targeted to particular audience segments. Product ads are “designed to help businesses promote multiple products or their entire product catalog, across…

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TweetDeck Teams

Twitter brings teams to TweetDeck

 Twitter’s just announced they’re helping people share access to a Twitter account by bringing teams to TweetDeck. The web and app versions of TweetDeck has been updated, allowing you to share the management of Twitter accounts with additional team members. This allows brands to give access to accounts without having to share passwords. It also…

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Google Helpouts

Goodbye Google Helpouts

 Google has announced that it’s closing Helpouts – a platform that connects people one-on-one for live video help. Helpouts was launched in November 2013 and the platform included free and paid advice. And offered a range of consulting and advice services – from fitness advice, fashion consulting to brewing the perfect coffee. Google has said…

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