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What can you do with Google AdWords ad customisers?

While Google AdWords ad customisers were rolled out in September 2014, a lot of advertisers still haven’t examined what may be one of the most useful tools Google has provided for medium and large accounts in years. So, how do ad customisers make things easier for you? The more campaigns, ad groups or keywords that…

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Say Hi to Fi: Google Launches Wireless Service

Google’s much anticipated Fi wireless service launched today in the US. Fi is Google’s first foray into wireless and is already being tagged as a disruptive force which could lower the price of wireless data for consumers. However judging by Google Fiber (Google’s ISP project) Fi’s goal is not to take over the wireless industry…

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Google’s new mobile-friendly algorithm

We’ve all experienced it. You’re walking down the street/sitting at the pub/lying on your couch and there’s a vital piece of information you desperately need – right now! So out comes the phone and straight to Google. You click on what seems like the perfect search result, only to be stopped in your tracks as…

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We Wore Google Glass to Fashion Week.

Loves Data representatives, Caitlin and I were sent on a mission: To film the Lee Mathews show at the Mercedes-Benz Fashion Week, held at Carriageworks in Sydney, using the exclusive accessory – Google Glass. Not only were we inspired by some of Australia’s best creative minds, we also managed to unwittingly release the nerdy side…

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Google Analytics Goals: Back to Basics

Measuring how well your website is doing at achieving your objectives is essential, and the goal feature of Google Analytics is a fantastic way to track how your users are converting on your site. With only a few minutes of setup time needed, the payback is quick as they provide you with really great insights.…

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New features added in Bing Places for Business

Are you an agency managing listings for your clients on Bing Places for Business? Hold onto your hats. Bing has added new features that will help you manage and optimise your client listings, all from the one dashboard! 1. Get your agency registered Getting registered as an agency has the added benefit of allowing you…

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Selling Fast: Apple Watch Pre-Order

30 minutes into the highly anticipated Apple Watch pre-order, and they’re selling fast, with shipping time for some models slipping to June. This didn’t come as a surprise according to Angela Ahrendts, Apple’s Senior Vice President of Retail and Online Stores who said “we expect that strong customer demand will exceed our supply at launch.” The…

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