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New segment sharing options in Google Analytics

Segments are a powerful way to dig deeper into your data so you can perform detailed analysis of your users and their behaviour. And until recently, sharing your custom segments wasn’t that straightforward – so we were excited to see the latest update from Google making this process a lot simpler. There are some great default segments…

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12 Highlights of 2014

It’s been an action-packed year for Loves Data and the digital analytics and online marketing community. We’ve seen some great updates from Google, made it on Google Maps, helped out some great Australian charities, and hosted fantastic events and training. To celebrate such a memorable year, we thought we would share our 12 highlights of…

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