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NEWS: Google AdWords App released for Android

These days, we’re not all tied to our desks to get work done. Now that Google’s AdWords app for Android is available worldwide, we’re excited about having the freedom to check and revise our AdWords campaigns on the go too. Monitor your ads and keep your campaigns running wherever you are – without the limitations…

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Understanding your website loading speed

Simulating a slow internet connection can be a great way to understand people’s frustrations with your website. Experiencing your own website’s loading speed can help you pinpoint frustration points for your users. Here’s a quick way to simulate a slow internet connection to test out your own website: Using Google Chrome, open ‘Developer Tools’ (under…

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New App to Manage your Facebook Ads

Last week, Facebook announced their new flexible product ads, and now that they have more than two million active advertisers, they’ve just launched a new iOS app so you can manage Facebook ads on the go! The need for mobile-friendly and smartphone-compatible technologies has been a growing trend for not just consumers but marketers as…

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Gmail’s Inbox comes to more devices and browsers

Google has announced that Inbox by Gmail (Google’s new take on streamlining email, tasks and appointments) is now available on iPad and Android tablets, as well as being supported on Firefox and Safari. Source: Gmail The announcement means there are now more ways for people to access Inbox. However, Inbox continues to only be available…

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Do you know how Google’s 7 match types work?

Yes, there are in fact seven match types, and their behaviour has changed from six months ago. Even if you’re familiar with Google AdWords, we recommend you revisit this! Searchers are a diverse bunch. Even when they’re looking for the same products/services, different people can use very different terminology, word order and even spelling accuracy.…

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Flexible product ads come to Facebook

Facebook has announced product ads which allow businesses to upload their entire product catalogue and deliver targeted ads. The new ad format allows for single or multiple products to be displayed and can be targeted to particular audience segments. Product ads are “designed to help businesses promote multiple products or their entire product catalog, across…

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Twitter brings teams to TweetDeck

Twitter’s just announced they’re helping people share access to a Twitter account by bringing teams to TweetDeck. The web and app versions of TweetDeck has been updated, allowing you to share the management of Twitter accounts with additional team members. This allows brands to give access to accounts without having to share passwords. It also…

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