Adwords, Psychology, and the Consumer Part 1: Not Seeing the Forest for the Trees

Adwords, Psychology, and the Consumer Part 1:  Not Seeing the Forest for the Trees

In the modern digital marketplace, we have an ever-expanding array of tools, models, and metrics to allow us to examine the effectiveness and impact of our marketing on every aspect of our organisations. Nowhere is this deluge of data more prominent than in AdWords, where the very system is built around the use of data and targeting to achieve accountability and precision of our campaigns. 

Often we manipulate our campaigns in ways that would make even the most sophisticated marketing professional of the pre-internet era either green with envy or very, very nervous. But in some ways, these tools skew our insight into an overly rigid view. Too often, we look coldly at our metrics, tweaking CPC, bidding rules, and keyword targeting in order to maximise our return. We constantly think in terms of ROI, revenue, and transaction volumes. Numbers are important, but they blind us to the simple fact that our entire industry is focused on interactions involving individual people, who have distinct motives, responses, and inclinations. This fact was obvious to earlier generations of marketers and gave rise to the field of consumer psychology. 

Instagram’s Native Analytics are on Their Way

Instagram’s Native Analytics are on Their Way

The clouds have parted in the wake of Instagram’s recent algorithm changes and the digital gods are about to shower us with the tactical treats we’ve been praying for – Instagram’s new business tools. We’re about to start seeing business profiles, statistics and analytics for posts, as well as the ability to promote posts. As digital marketing nerds, we couldn’t be more stoked about the chance to enrich the Instagram experience for brands by digging into the data that lies beneath.

Talk Tech to Anyone

Talk Tech to Anyone

As the account strategist at Loves Data, I work with both technical and marketing specialists daily. My role often involves translating technical stuff into plain English.

I’m not entirely technical myself, so sometimes the tech specialists and I have to do a couple of conversational loops before we start talking about the same thing. Working in any kind of technical role usually means having to explain complicated things to busy people.

In this blog, I’ll cover five easy communication tips to help you explain technical information to project managers, clients, and your mum.

14 Amazing Marketing Apps to Try Right Now

14 Amazing Marketing Apps to Try Right Now

We know the life of a digital marketer can be pretty hectic. Being in an industry that is constantly changing and full of innovation, sometimes we need some assistance to get us through the day. As a digital marketer, one of your main goals is to be productive around the clock. You want to be engaged and in the loop when you’re on the way to a meeting, your commute to work or even in the waiting room for that much-resented dentist appointment. We use apps every day, to help us with research, collaboration, reporting, analysis, and to share content. Here are our favourite marketing apps, categorised according to purpose!

What You Need to Know About Google Analytics and Privacy

What You Need to Know About Google Analytics and Privacy

It’s Privacy Awareness Week which means it’s the perfect time to review how to protect people’s privacy when you’re collecting data about their behaviour on your website, mobile apps etc. We’ll start by having a look at the steps Google takes to help ensure people’s data is kept secure and private and then we’ll run through a quick checklist you can follow to give your Google Analytics privacy a health check!

6 Unconventional Internet Marketing Tactics

6 Unconventional Internet Marketing Tactics

In the world of marketing, brands, agencies and marketers are constantly attempting to create the perfect campaign for their targeted audience. The constant drive to do something that will entertain their audience or prompt recall in their long and short term memory. Traditional marketing is usually overlooked in searching for that differential factor that will grab the attention of their audience or when launching a new product or service on the market.

7 Ways Google Analytics can Measure the Results of your Content

7 Ways Google Analytics can Measure the Results of your Content

Using the mantra “measure, analyse, improve, repeat,” you can make sure you’re continually making your website and content better. We’ve put together a couple of our fave tips/tricks to measure your actions and results and consequently, gain valuable insights into content marketing. You don’t have to be a super techy person to make the most out of it, but we’ve put together a Content Measurement Checklist that will come in handy as you sail through the content marketing sea.

The Beautiful Relationship Between Machine Learning and Marketers

The Beautiful Relationship Between Machine Learning and Marketers

Machine learning’s been around for a while and it’s recently burst into popularity as a result ofGoogle’s AI beating a human at their own game of ‘Go’ with a highly unorthodox move. It’s one of those things that I’m both terrified and complacent about. As a particularly lazy human, it’s a saving grace at the worst of times, but I’ve also watched Terminator, so I’m aware of how easily my pathetic flesh body is able to be squished by a machine. Back in reality, though, let's talk about how machine learning is helping digital marketers (warning: may contain mildly creepy overtones).