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10 Tips for using the Google Analytics App

Mobile Apps are now available for Google Analytics on both Android and iOS Ever felt the need to check your conversion rate or landing page engagement while you are out of the office? The official Google Analytics Apps allow you to do just that and much more. The first official app was launched in 2012…

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Universal Analytics and Higher Education

The opportunity to measure and understand user behaviour across multiple devices is one of the major changes now available with Universal Analytics. For example, if a user logs on to your website from a computer and accesses your mobile app from a smartphone, then you have the ability to understand and analyse their movement across…

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How to Migrate to Universal Analytics

Universal Analytics is out of beta and has now reached feature parity with classic Google Analytics. Although the classic asynchronous code will continue to work, you should consider upgrading your tracking code to take advantage of the latest Universal Analytics features. If you have a relatively simple Google Analytics setup, and some technical knowledge, you…

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Are you using Google Drive home screens?

We are constantly feeding data into Google Drive, so we were excited about the announcement that Google was rolling out home screens for Docs, Sheets and Slides. Like you (and a lot of other organisations), we use Google Drive every day to collaborate on everything from client reports and analysis right through to custom data…

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Google Glass and Google Analytics Hack

Google Glass is creating new areas for innovation, from business applications in a diverse range of fields to changing how consumers can access information. Google’s Co-Founder, Sergey Brin has asked, ‘Do you want to continue communicating in life by looking down at your phone?’ and Glass is the beginning of the answer to that question,…

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Top 5 Filters for Accurate Analytics

Filters are a powerful way to modify what you measure (and don’t measure) into particular Google Analytics reporting views. They are a bit like the segments available within your reports, but with one important difference – they permanently modify the data that flows into reports. If you are new to filters, then you can read…

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AdWords Innovations and Extensions

Just a few hours ago, Google made its long-awaited announcement about some major extensions to the AdWords platform. While there are many features that we will cover below, the main takeaway is the need for anyone using AdWords to ensure they are investing effort into a strategic approach that integrates AdWords smoothly into their business…

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Sessions and Users

Terminology tweaks have been made within the Google Analytics interface. The updates align with Universal Analytics as we move towards measuring users across multiple touch points. Sessions (previously ‘Visits’) are the total number of interactions that have occurred on your website, mobile app or other platforms that you are measuring. An example of a session…

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