Loves Data Blog | Insights on Google Analytics, AdWords & marketing

Featured 10 March, 2014

Work and Play with Google Glass

Google Glass is gaining momentum with a growing number of not only people using Glass for personal applications but organisations exploring how to apply Glass as a business tool. There are simple and practical ways that businesses (or anyone for that matter) can apply Google Glass, from being able to quickly filter incoming emails, to…

Featured 27 February, 2014

Regular Expressions Cheat Sheet for Google Analytics

Regular Expressions (or RegEx for short) can help speed up your use of Google Analytics as well as add extra flexibility to the way you include (or exclude) particular data and information from reports. You can think of Regular Expressions as a way to search for and match particular criteria. If you’re just getting started,…

Featured 13 February, 2014

New Google Analytics Interface

Google is in the process of rolling out an update to the Google Analytics interface, with the overall look feeling cleaner and sharper. The analytics team at Loves Data have been exploring the new interface before it’s official launch, and while the navigation remains the same (with the core Acquisition, Behaviour and Conversion reports) there…

17 April, 2014

Sessions and Users

Terminology tweaks have been made within the Google Analytics interface. The updates align with Universal Analytics as we move towards measuring users across multiple touch points. Sessions (previously ‘Visits’) are the total number of interactions that have occurred on your website, mobile app or other platforms that you are measuring. An example of a session…

31 March, 2014

Filtered Views in Google Analytics

When you first setup Google Analytics to measure a website, Google Analytics automatically names the view as “All Web Site Data”. This means that the view contains an unfiltered (or complete) set of data for your particular site. As long as you haven’t applied any view-level filters, then you will have what is commonly called…

27 March, 2014

10 Tips for the AdWords Fundamentals Exam

Becoming a Google AdWords Certified Individual is possible for everyone. If you’re part of an agency, then your agency can also become a Google Partner. Google Partners is a program that enables agencies who are using Google AdWords to demonstrate their skills and become certified. Signing up for the Google Partners program is the starting…

18 March, 2014

Best Practices in AdWords – Always Test!

We love best practices. We preach Google’s best practices for AdWords every time we conduct training events and they form the core of our client account management processes. Our aim is to help raise the standards through which businesses conduct their online marketing so that it’s more effective. Some of the more common AdWords best…

17 March, 2014

Dynamic Remarketing – A Recipe for Conversion Success!

Some Aussie analytics fans might recall our Remarketing presentation at the 2012 Google Analytics User Conference in Sydney, where we introduced the newly-released approach to Remarketing, through Google Analytics. Google has now released an even more sophisticated integration, which delivers a more relevant Remarketing experience than ever before! With improved relevance, comes improved conversion rates…

3 March, 2014

Personal Success Metrics

Last year Google’s Adam Singer wrote a post about reporting personal success metrics within your agency. Regular reporting of performance metrics within an agency or any business for that matter is critical, but Adam extends this by encouraging individuals within an organisation to report on their own personal contribution to the company. This has the…