Loves Data Blog | Insights on Google Analytics, AdWords & marketing

Featured 27 February, 2014

Regular Expressions Cheat Sheet for Google Analytics

Regular Expressions (or RegEx for short) can help speed up your use of Google Analytics as well as add extra flexibility to the way you include (or exclude) particular data and information from reports. You can think of Regular Expressions as a way to search for and match particular criteria. If you’re just getting started,…

Featured 13 February, 2014

New Google Analytics Interface

Google is in the process of rolling out an update to the Google Analytics interface, with the overall look feeling cleaner and sharper. The analytics team at Loves Data have been exploring the new interface before it’s official launch, and while the navigation remains the same (with the core Acquisition, Behaviour and Conversion reports) there…

Featured 23 October, 2013

Upgrading to Universal Analytics

The option to upgrade existing (or ‘Classic’) Google Analytics accounts to Universal Analytics has started rolling out. This means you can start migrating to the new way to measure interactions into Google Analytics. We will quickly recap on what Universal Analytics is and then we will look at why you might want to upgrade. (If…

3 March, 2014

Personal Success Metrics

Last year Google’s Adam Singer wrote a post about reporting personal success metrics within your agency. Regular reporting of performance metrics within an agency or any business for that matter is critical, but Adam extends this by encouraging individuals within an organisation to report on their own personal contribution to the company. This has the…

24 February, 2014

The New Google AdWords Interface

Google has now started to roll out the new AdWords interface to most accounts, and if your account hasn’t been upgraded yet, it will happen soon. The new interface is in line with the redesign of all Google products and should make the tool more “beautiful, consistent and simple”. As always, you’ll probably need some…

24 January, 2014

Winning Custom Dashboards

Get some inspiration for your own dashboards from the Analytics Competition winners. Last year we announced our first Analytics Competition and challenged people to create a winning Google Analytics Custom Dashboard. We enlisted the help of some awesome Googlers to judge the top entries, with Justin Cutroni, Adam Singer and Daniel Waisberg joining Loves Data’s…

25 December, 2013

On The 12th Day of Christmas, Google Gave To Me

Lesser-known gadgets, tricks and Google products that rocked the Loves Data world in 2013. It’s no secret that we are heavy users of Google products at Loves Data. It comes with the territory of being Google Partners and spending our days immersed in Google AdWords and Analytics. However, there are now so many Google products, services and tricks that we’re finding it hard to keep up! Here are 12 lesser-known features that can come in handy over the holiday period both for work and play: #1 Search by voice After a long day working (or feasting!), even typing in a search query into Google can seem like a mission. What…

19 December, 2013