Loves Data Blog | Insights on Google Analytics, AdWords & marketing

Featured 10 March, 2014

Work and Play with Google Glass

Google Glass is gaining momentum with a growing number of not only people using Glass for personal applications but organisations exploring how to apply Glass as a business tool. There are simple and practical ways that businesses (or anyone for that matter) can apply Google Glass, from being able to quickly filter incoming emails, to…

Featured 27 February, 2014

Regular Expressions Cheat Sheet for Google Analytics

Regular Expressions (or RegEx for short) can help speed up your use of Google Analytics as well as add extra flexibility to the way you include (or exclude) particular data and information from reports. You can think of Regular Expressions as a way to search for and match particular criteria. If you’re just getting started,…

Featured 13 February, 2014

New Google Analytics Interface

Google is in the process of rolling out an update to the Google Analytics interface, with the overall look feeling cleaner and sharper. The analytics team at Loves Data have been exploring the new interface before it’s official launch, and while the navigation remains the same (with the core Acquisition, Behaviour and Conversion reports) there…

3 March, 2014

Personal Success Metrics

Last year Google’s Adam Singer wrote a post about reporting personal success metrics within your agency. Regular reporting of performance metrics within an agency or any business for that matter is critical, but Adam extends this by encouraging individuals within an organisation to report on their own personal contribution to the company. This has the…

Getting Started With AdWords: Creating a Campaign

This post is part of our ‘Quick Start Agency Guide’ for agencies looking to setup and manage AdWords accounts. Checkout the full agency series: Creating an MCC account Creating a new AdWords account Linking a client’s existing account Creating your first campaign Creating Your First Campaign We will now run through a generic example of…

25 February, 2014

Getting Started With AdWords: Linking a Client Account

This post is part of our ‘Quick Start Agency Guide’ for agencies looking to setup and manage AdWords accounts. Checkout the full agency series: Creating an MCC account Creating a new AdWords account Linking a client’s existing account Creating your first campaign Linking a Client’s Existing Account If your client already has an AdWords account,…

25 February, 2014

Getting Started With AdWords: Creating a New Account

This post is part of our ‘Quick Start Agency Guide’ for agencies looking to setup and manage AdWords accounts. Checkout the full agency series: Creating an MCC account Creating a new AdWords account Linking a client’s existing account Creating your first campaign Creating a new AdWords account Once you’re logged into your MCC, click on…

25 February, 2014

Getting Started With AdWords: Creating an MCC

This post is part of our ‘Quick Start Agency Guide’ for agencies looking to setup and manage AdWords accounts. Checkout the full agency series: Creating an MCC account Creating a new AdWords account Linking a client’s existing account Creating your first campaign Creating an MCC “My Client Centre” account An MCC account is like an…

24 February, 2014

The New Google AdWords Interface

Google has now started to roll out the new AdWords interface to most accounts, and if your account hasn’t been upgraded yet, it will happen soon. The new interface is in line with the redesign of all Google products and should make the tool more “beautiful, consistent and simple”. As always, you’ll probably need some…