Understand the most important Google Analytics terminology. Think of this as your Google Analytics dictionary, your quick-reference guide to using your reports, say hello to the Google Analytics Glossary.

To track your custom marketing campaigns into Google Analytics, you need to use campaign tags (which are also called UTM tags), these tags allow you to see your marketing reported separately in Google Analytics. This post is your five minute guide to correctly tagging and tracking your marketing campaigns into Google Analytics. Let’s go!

Komito Analytics is a free and open-source script that complements the standard Google Analytics tracking code. It makes it easy to start tracking events – you will be up and running in a matter of minutes. Komito Analytics serves over nine million unique visitors every month, across hundreds of websites.

The Real-Time reports in Google Analytics are a great way to monitor campaign launches and to troubleshoot the tracking code, but there are a few reasons why you might not be seeing what you expect in the reports.

In this post, you will learn; why you might not be seeing events, what to do if you trigger a pageview or an event and it doesn’t appear in the reports, and why you might not see any data in your Real-Time reports.

Understanding how well your website is meeting its objectives is critical, and goals inside Google Analytics allow you to understand if people are converting on your website. In most cases you should be able to get up and running quickly.

Bounce rate is a unique metric within Google Analytics. It appears within many of the Google Analytics reports and can helpful when looking at the performance of your content or landing pages. However, as is often the case in any analysis, the secret to understanding the bounce rate metric is context.

Having confidence in your Google Analytics data is critical. Before you make a business decision based on what you’ve found in your reports, it’s important to take the time to check that you have a complete set of data and that your data is as accurate as possible.

That’s where using my Google Analytics checklist can help keep your data accurate and actionable. In my checklist you will find a range of things to check inside your Google Analytics account (or accounts). We’re going to break down each stage, from planning, right through to analysis.