Understanding how well your website is meeting its objectives is critical, and goals inside Google Analytics allow you to understand if people are converting on your website. In most cases you should be able to get up and running quickly.

Bounce rate is a unique metric within Google Analytics. It appears within many of the Google Analytics reports and can helpful when looking at the performance of your content or landing pages. However, as is often the case in any analysis, the secret to understanding the bounce rate metric is context.

Having confidence in your Google Analytics data is critical. Before you make a business decision based on what you’ve found in your reports, it’s important to take the time to check that you have a complete set of data and that your data is as accurate as possible.

That’s where using my Google Analytics checklist can help keep your data accurate and actionable. In my checklist you will find a range of things to check inside your Google Analytics account (or accounts). We’re going to break down each stage, from planning, right through to analysis.

Using Google Tag Manager makes it easy to add tags to your website and even send custom data to Google Analytics (or any other platform), but it can quickly become daunting, especially when you’re trying to get up-and-running quickly. That’s why I’ve created this glossary. I’m going to help you understand the most important terminology you’ll find inside Google Tag Manager. Think of this as your Google Tag Manager dictionary.

Understand the most important Google Analytics terminology. Think of this as your Google Analytics dictionary, your quick-reference guide to using your reports, say hello to the Google Analytics Glossary.

Success with Google Ads requires investment (and I’m not just talking about dollars either). You need to invest in understanding the basics of Google Ads, so that you’re running your campaigns in the right way. So if you want to avoid common mistakes and make your dollars work harder for you – you’re in the right place! 

In this tutorial you’ll learn how to configure destination (or page-based) goals in Google Analytics. We’ll also discuss the importance of goals, the different types of goals you can configure inside Google Analytics, and more.