Master Google Analytics 4: From Setup to Insights

You're using GA4, but can you actually trust it?

If you're like most marketers and business owners, you've set up Google Analytics 4 (or it has been set up by someone else), but you're not sure if tracking is correct or accurate. You're not confident in what the reports are telling you. And when someone asks "is the website performing well?" you're piecing together an answer rather than knowing for certain.

This course changes that.

You'll learn to correctly set up GA4, understand what your reports are actually telling you, and make confident decisions based on data you can trust. No jargon, no unnecessary complexity – just practical skills you can use every day.

Is This Course Right for You?

This course is for you if:

• You're a marketer, consultant, or business owner who needs to use GA4
• You've set up GA4 (or inherited a setup) but don't feel confident it's tracking correctly
• You're responsible for reporting on website performance and campaign results
• You want structured learning rather than piecing together random videos and blog posts

This course is NOT for you if:

• You already consider yourself a GA4 pro and want to learn about APIs and BigQuery
• You're looking for the longest course based on hours of videos (this course is focused on what you actually need to know)
• You're looking for theoretical overviews or shortcuts – this is a practical course focused on real-world skills

What You'll Be Able to Do

After completing this course, you will be able to:

1. Set up your GA4 property and customize your reports without needing developer help
2. Configure conversion tracking that actually reflects your goals and objectives
3. Track marketing campaigns accurately using UTM parameters and see which channels drive results
4. Create custom reports and explorations to answer your specific business questions
5. Connect Google Ads and Search Console to see the full picture of your paid and organic performance
6. Troubleshoot common GA4 issues and know when your data can (and can't) be trusted
7. Explain GA4 concepts to colleagues and clients with confidence – because you understand the data, not just the steps

Course Curriculum

Module 1: Build a Strong Foundation (14 lessons)

Before you analyze anything, you need to understand how GA4 actually works.

• How GA4's event-based model works (and why it matters)
• Which metrics actually matter for your reporting – and which ones you can ignore
• Creating a measurement plan aligned to your business goals

Lessons include: Introduction to Google Analytics, Using a Measurement Plan, Account Structure, Events, Installing Google Analytics, Walk-through: Google Tag Manager

Module 2: Understand Your Traffic, Audience, and Performance (16 lessons)

Know exactly where your visitors come from and what they do on your site.

• Reading the Acquisition reports to identify your best traffic sources
• Using Engagement reports to see which content actually performs
• Analyzing user behavior patterns across devices and sessions

Lessons include: Acquisition Reports, Walk-through: Traffic Acquisition, Lead Reports, Engagement Reports, Walk-through: Landing Page, Walk-through: Demographics Overview

Module 3: Track and Optimize Your Marketing Campaigns (9 lessons)

Stop guessing which campaigns work. Start knowing.

• Setting up UTM parameters correctly – this is where most people go wrong
• Connecting Google Ads for automatic cost and conversion data
• Linking Search Console to see your organic search performance alongside everything else

Lessons include: Tracking Campaigns, Best Practices for Campaign Tags, Linking Google Ads, Conversions in Google Ads, Linking Google Search Console

Module 4: Measure Conversions and Business Impact (12 lessons)

Track the actions that actually matter to your business.

• Configuring Key Events (conversions) properly – the part that trips most people up
• Understanding attribution: which touchpoints get credit for conversions
• Setting up ecommerce tracking for online stores

Lessons include: Conversions (Key Events), Identifying Conversions, Assigning Value, Understanding Attribution, Attribution Models, Ecommerce

Module 5: Unlock Advanced Analysis and Insights (12 lessons)

Go beyond standard reports to find opportunities others miss.

• Building Exploration reports for custom analysis
• Funnel analysis: see exactly where users drop off
• Path exploration: understand the journeys users take through your site

Lessons include: Exploration Reports, Metrics and Dimensions, Walk-through: Funnel Exploration, Segments, Walk-through: Path Exploration, Walk-through: User Lifetime

Module 6: Customize GA4 to Your Business (19 lessons)

Make GA4 work the way you work.

• Creating custom reports for the metrics you care about
• Building audiences for remarketing and deeper analysis
• Setting up custom insights so you catch anomalies early

Lessons include: Report Customization, Audiences, Audience Scenarios, Custom Dimensions and Metrics, Content Grouping, Walk-through: Custom Channel Groups

Module 7: Implement Advanced Tracking (14 lessons)

Professional techniques for reliable data.

• Using Google Tag Manager for flexible, maintainable tracking
• Testing and validating your implementation before it goes live
• Ensuring data accuracy and troubleshooting common issues

Lessons include: Introduction to Google Tag Manager, Google Tag Gateway, Walk-through: DebugView, Walk-through: Exclude Internal Traffic, Tracking Multiple Domains, Data Import

What's Included

Your Instructor

I've been working with Google Analytics since 2006, just after it was first released.

My background is in design, not statistics. That means I focus on making analytics approachable and practical, not overwhelming. When I explain something, I focus on what you actually need to know.

Over the years, I've trained professionals at Google, 3M, Nestlé, and Fuji Xerox. I trained advertising agencies across Australia and New Zealand for Google. I've helped a major Australian bank increase conversions by 62% using data-driven strategies.

When you take this course, you get my 17+ years of experience distilled into clear, practical lessons – plus direct access to me in the private discussion area. I personally respond to student questions and review every final assignment myself.

— Benjamin Mangold, Co-Founder, Loves Data

Credentials

• Google Marketing Platform Partner
• Google Analytics Certified (since 2009)
• Author: Learning Google AdWords and Google Analytics (2nd Edition, 2018)
• Featured contributor: Official Google Analytics Blog
• 15,000+ students trained

What Students Say

"What has taken us many hours to extract ourselves from Google files for previous products was drastically reduced by taking this course. His courses save all that time by teasing out the key elements and explaining things far more clearly than Google manages to do itself."

— Paula S., Digital Agency Owner

"Benjamin's GA4 course was extremely straightforward and easy to understand, especially for someone practically illiterate in Google Analytics. I didn't understand some of the questions asked in the final assignment, and Benjamin kindly took the time to explain and provide insight through a personal email."

— Mackenzie M., Director of User Experience

"I am now able to take this knowledge and build strategies using the website analytics provided by GA4. The course also connects the dots to other integrations that enhance the data. I found I was able to retain a lot of the information because of the way it is presented."

— Michael J., Digital Optimization Manager

"Whether you are new to analytics, new to GA4, or just want to make sure you are properly grounded in your understanding of GA4 — this is the class for you. The information is presented in easy-to-consume lessons that break down processes step-by-step, explaining the why behind each topic."

— Lilia G., Website Specialist

"One thing I'm thrilled with is how often Benjamin updates the course content for GA4. Highly recommend all of the Loves Data courses, wherever you are in your journey."

— Mary S., Digital Marketing Consultant

30-Day Money-Back Guarantee

Try the course for 30 days. If it's not right for you, email me and I'll refund your purchase – no questions, no hassle.

I'd rather you find the right fit than feel stuck with something that doesn't work for you.

Pricing

$225 USD

One-time payment. Lifetime access. Free updates included.

Join the Course for $225 USD

Frequently Asked Questions

When does the course start?
You can start immediately. All 95+ lessons are available now, and you work through them at your own pace.

How long will it take to complete?
Most students complete the course in 3 to 4 weeks, spending 2 to 3 hours per week. But there's no time limit, you can go faster or slower depending on your schedule.

Do I need any prior experience with Google Analytics?
No. The course starts from fundamentals and builds up. It's designed for beginners and anyone who wants to fill gaps in their knowledge.

Is this course focused on websites, apps, or both?
The course is taught using website examples, but the skills and interface are very similar for apps. If you're working with an app, you'll be able to apply what you learn.

Will this course work for my industry or business type?
Yes. GA4 applies across industries. Students include marketers, consultants, ecommerce managers, agency professionals, and business owners from SaaS, retail, finance, education, and professional services.

How is this different from free YouTube tutorials?
Three things: structure, depth, and support. The curriculum has been refined over 17 years. Lessons go deeper than typical YouTube content. And you get access to a private discussion area where you can ask questions.

What if I get stuck or have questions?
You can post in the private discussion area. I'm active there and regularly help students with their questions.

Do I get a certificate?
Yes. After completing all lessons and submitting your final assignment (which I personally review), you'll receive a certificate of completion from Loves Data.

How often is the course updated?
Regularly. I update lessons throughout the year as GA4 changes. All updates are included at no extra cost.

What's your refund policy?
30-day money-back guarantee. If the course isn't right for you, email me within 30 days for a full refund.

Ready to Master GA4?

Join 15,000+ students who've learned to use Google Analytics with confidence.

Join the Course for $225 USD

30-day money-back guarantee. Lifetime access. Free updates.