What you need to know about conversion testing

What you need to know about conversion testing

It doesn’t matter how much you love data, there’s likely to be way more reports than you’ll ever need inside Google Analytics (there I said it). Sometimes it can feel like there’s a brand new report every time you log in. And then you might find yourself asking…

What do I do with all this data?

How can I use all of these reports?

This is where testing can make life easier by providing a focus. I’ll get into how you can begin testing in a moment, but to kick things off, testing allows you to measure the improvement that particular changes make on your website and landing pages.

How to import your advertising cost data into Google Analytics

How to import your advertising cost data into Google Analytics

If you’re running ads on Facebook, LinkedIn, Bing, Twitter, or any other advertising platform for that matter, you should consider bringing that data into your Google Analytics reports.

Why?

Importing this data allows you to compare the performance of your different advertising channels with ease. In a single report you can compare your advertising costs, engagement with your ads and even see if people are converting once they arrive on your website.

Why assigning goal value is so important (and so difficult)

Why assigning goal value is so important (and so difficult)

When you’re creating a goal in Google Analytics there is an option to assign a dollar value for each conversion. This can be really confusing, especially if you’re not selling something on your website. But even if you’re not actually collecting payments online, it’s still really, really important to assign a value to each and every goal you configure.

Google Optimize will allow you to run optimisation tests quickly and easily

Google Optimize will allow you to run optimisation tests quickly and easily

Google is about to launch a free version of Google Optimize 360 which will integrate with your Google Analytics and allow you to run optimisation tests on your website, quickly and easily. You can request an invite now. Once the free version of Google Optimize 360 is released (scheduled for October) you will be amongst the first to be able to use it to run A/B, multivariate and redirect tests on your website.

Magically track forms using Google Analytics

Magically track forms using Google Analytics

Lots of people have forms on their website and a lot of people ask me how they can track their forms (and form abandonment) using Google Analytics. There are a few different approaches to tracking forms, but one of the best ways is using Google Tag Manager. Google Tag Manager is great – it's flexible, it can streamline tag management but don't get me wrong – it's certainly not easy.