The Ultimate Google AdWords Glossary – 2017 Edition

The Ultimate Google AdWords Glossary – 2017 Edition

There’s lots to know when it comes to Google AdWords – from the basics right through to advanced settings, tools, features and optimizing your campaigns. Even for the power-user it can become confusing!

I’m here to help you understand the most important terminology you’ll find inside Google AdWords. This is your Google AdWords dictionary, your go-to guide for all things CPC, PPC and all the important elements you’ll find in your account.

Guide to Google Analytics Attribution Models

Guide to Google Analytics Attribution Models

Let's say someone clicks on the ad you’re running on Google, they browse around and then they leave your website. A day passes and they click through to your website from Twitter. Then another day passes before they click through from one of your email campaigns. This time they convert.

So the question is – which of these marketing channels should the conversion be attributed to?

Google? Twitter? Or your email?