In this video
The best way to track PayPal transactions into Google Analytics is by sending details about the individual user (using their Client ID) to PayPal and then sending confirmed sales back into Google Analytics. This allows us to see transactions, along with their acquisition channels and other behavior inside our reports.
There’s lots to know when it comes to Google AdWords – from the basics right through to advanced settings, tools, features and optimizing your campaigns. Even for the power-user it can become confusing!
I’m here to help you understand the most important terminology you’ll find inside Google AdWords. This is your Google AdWords dictionary, your go-to guide for all things CPC, PPC and all the important elements you’ll find in your account.
After you complete this tutorial you’ll be confident using Google Data Studio to create reports using data from your Google Analytics accounts. I'll show you how to create two key reports, including an audience snapshot dashboard and a dashboard that combines data from four separate Google Analytics views.
Let's say someone clicks on the ad you’re running on Google, they browse around and then they leave your website. A day passes and they click through to your website from Twitter. Then another day passes before they click through from one of your email campaigns. This time they convert.
So the question is – which of these marketing channels should the conversion be attributed to?
Google? Twitter? Or your email?
Learn how to measure and improve your content marketing strategy using Google Analytics.
I’ll start with a few core basics just to make sure we're all on the same page. And then we'll jump into some more intermediate and advanced tips, so keep reading or skip ahead, up to you! My overall aim is to give you at least one actionable take-away you can apply immediately.