Reasons for inaccurate conversion data in Google Analytics

Reasons for inaccurate conversion data in Google Analytics

Have you ever noticed that the number of conversions reported in Google Analytics doesn’t match up? In most cases these differences can be explained by attribution. In this post we’ll explore different scenarios to understand what we might see (and not see) in our reports.

Google Tag Manager Button Click Tracking Guide

Google Tag Manager Button Click Tracking Guide

You can use Google Tag Manager to track button clicks into Google Analytics without needing to modify the code on your website. I’m going to walk you through tracking clicks on a button used in a form, but you can use the same technique for tracking buttons in your navigation, banners, content, and more.

Linking Google Ads to Google Analytics

Linking Google Ads to Google Analytics

If you are running Google Ads (previously AdWords) campaigns, then reporting on your campaigns in Google Analytics can provide valuable insights into people’s behavior after they’ve clicked your ads. The Google Ads reports allow you to evaluate the performance of your campaigns, ad groups, keywords and even get extra insights about your bid adjustments.

The 8 Most Important Google Analytics Filters

The 8 Most Important Google Analytics Filters

You can control the data included in your reports using filters. They’re useful because once you’ve created them they’ll continue to be applied, so unlike segments, you don’t need to add them each time you want to perform analysis in your reports. We’re going to look at 8 essential filters you should consider applying to your data in Google Analytics.

Google Analytics Automation: 9 Things You Can Do Today

Google Analytics Automation: 9 Things You Can Do Today

I'm going to show you how easy it is to get more out of Google Analytics by taking advantage of automation. I’m going to cover a range of tips that you can use today to streamline a whole range of different tasks – from finding insights in your data, to creating reports, and getting data in (and out) of Google Analytics.

Using Google Analytics to Understand Navigation Paths

Using Google Analytics to Understand Navigation Paths

Here’s how you can use Google Analytics to understand people’s navigation paths, and answer questions like... Where do people go after viewing a blog post? How many people use my contact form after viewing a product page? What pages do people view if they convert? And is my website’s navigation correctly structured?