Scroll depth tracking has been a hot topic for a while, and it makes sense. It gives you a simple way to understand how people engage with your content, even if they just view a single page and bounce. Here are the steps you’ll need to follow to configure scroll depth tracking using the built-in variables and trigger in Google Tag Manager...
You need to make sure you’re visualizing data the right way. You want to score three goals with your data visualization. Overall, you want the data to tell a story, you need to consider the context of how the data will be seen and you want it to be well presented. Here are my top 14 tips for getting your data to tell its story...
Before you can begin using the Google Analytics Site Search reports, you’ll need to configure them in Google Analytics. Let’s walk through the different ways you can set up the reports, starting with the simplest option (finding the query parameter) through to configure the reports using Google Tag Manager.
Understanding people (and not just sessions or users) allows you to relate to your customers and make your data more meaningful.
But how do we get there?
How do we evolve the way we report on our audience?
The first thing is to understand the difference between sessions, users and people. We need to understand what the data is telling us.
Understanding a user’s search intent can help inform the keywords you select for your campaigns, allowing you to align them with your objectives. You can classify keywords into navigation keywords, research keywords and conversion keywords. These align with the different steps in your conversion funnel, from awareness right through to retention.
The best way to track PayPal transactions into Google Analytics is by sending details about the individual user (using their Client ID) to PayPal and then sending confirmed sales back into Google Analytics. This allows us to see transactions, along with their acquisition channels and other behavior inside our reports.
There’s lots to know when it comes to Google AdWords – from the basics right through to advanced settings, tools, features and optimizing your campaigns. Even for the power-user it can become confusing!
I’m here to help you understand the most important terminology you’ll find inside Google AdWords. This is your Google AdWords dictionary, your go-to guide for all things CPC, PPC and all the important elements you’ll find in your account.