Learn how to use Google Tag Manager to manage your tracking tags and collect custom data based on user interactions.
After taking this course you will be confident using Google Tag Manager to implement Google Analytics tracking tags to measure your users. You will learn practical techniques, including how to test your tags and triggers when collecting data.
This comprehensive course will build your knowledge and skills, allowing you to apply this powerful tool to your own websites.
What will I learn?
How to get started with Google Tag Manager
Setting up and configuring Google Tag Manager
Tracking custom website actions
Testing your tags and using environments
Diagnosing issues with your tags and triggers
Learn the best ways to set up and implement Google Tag Manager to track your users.
Complete the course and show off your skills with the course certificate from Loves Data.
Learn from Experts
Your expert instructor will teach you the Google Tag Manager skills you need.
There is no time limit, so take the course at your own pace and retake lessons as you need.
Use Any Device
Join the course using any modern browser on your phone, tablet and computer.
Ask questions and share ideas with other students in the course discussion area.
Gain Practical Tag Management Skills
Follow along in your own account to apply your knowledge and skills immediately. Take revision quizzes and complete practical exercises to reinforce learnings.
Will this suit me?
Experienced users wanting to expand or update their knowledge
Intermediate users looking for a comprehensive understanding
Beginners wanting to learn everything from the ground up
High quality HD video lessons to build your skills
Guided walk-throughs with techniques and tips
Practical exercises to apply your skills
Revision quizzes to reinforce learnings
Private discussion area where you can ask questions
Certificate for completing the course
Unlimited lifetime access lets you retake lessons
Free updates when lessons are refreshed
Apply best practices when configuring Google Tag Manager
Understand Google Tag Manager terminology
Measure custom interactions, including clicks and scrolling
Understand and use the Data Layer
Diagnosing issues with tags and triggers
Firing additional tags including Ads (AdWords) and HTML tags
Use environments to test tracking before publishing
Understand advanced Google Tag Manager concepts
Co-Founder, Loves Data
Benjamin has been working with Google Analytics, Google Tag Manager, and other Google products for ten years, and he has trained and consulted for companies like 3M, Fuji Xerox, and Google.
As your course instructor, he will teach you practical techniques for setting up, configuring and using Google Tag Manager.
Do I have to show up at a certain time?
You can take the lessons whenever you like and at your own pace. And since the course includes lifetime access there's no time limit, so you can re-watch lessons whenever you need.
That being said, I recommend blocking out time in your calendar as soon as you've joined the course to ensure you complete the lessons at your desired pace. For example, you might schedule 2 hours a week over 4 weeks.
Will the course suit me?
We have students from small and medium businesses, marketing agencies, leading brands, enterprise businesses, nonprofits, and government departments, so you're in good hands.
Our courses are designed to teach you important foundations before covering intermediate and advanced topics.
We've trained thousands of people in a diverse range of roles to get the most out of Google's products.
Can I ask questions in the course?
Each course includes a discussion area where you can ask questions. So if you want to ask a technical question, or get a second option, then you can ask for help inside the course.
How long is the course?
My courses range from 3 to 6 hours and are delivered in short, digestible lessons which makes it easy to refer back to important topics.
I recommend taking the course over 4 weeks and giving yourself 2 hours a week to watch the lessons, complete the practical exercises and take the quizzes. However, I've also had students complete the course faster (and slower) based on their needs and schedule.
My courses are also based on quality (not quantity), so I always focus on giving you the knowledge and skills you need as clearly and concisely as possible.
Will I receive a certificate?
You will receive a certificate when you complete all of the lessons, revision quizzes and practical exercises in the course.
How long will I have access to the course content?
You'll have lifetime access to the course. This means you can re-watch lessons whenever you need and complete the course at your own pace.
I work for an agency, can I take this course?
Yes! We have students from a range of digital agencies. When you take the course you’ll be able to apply the learnings to all of the clients you’re managing.
Why Loves Data?
You’ll be in good company when you join our courses. We’ve been training people to use Google Analytics and Google Ads since 2007 and we pride ourselves on delivering accurate, accessible and actionable training. We’re passionate about sharing our Google Ads knowledge and skills.
I have another question...
We're here to help! Email us at firstname.lastname@example.org and we'll get back to you as soon as we can.
Join the course
Google Tag Manager Course
+ High quality HD video lessons
+ Guided walk-throughs
+ Practical exercises
+ Revision quizzes
+ Private discussion area
+ Course certificate
+ Unlimited lifetime access
+ Free updates