Guide to Google Analytics Attribution Models

Guide to Google Analytics Attribution Models

Let's say someone clicks on the ad you’re running on Google, they browse around and then they leave your website. A day passes and they click through to your website from Twitter. Then another day passes before they click through from one of your email campaigns. This time they convert.

So the question is – which of these marketing channels should the conversion be attributed to?

Google? Twitter? Or your email?

Quickest ways to remove spam from Google Analytics

Quickest ways to remove spam from Google Analytics

Referral spam is fake traffic (created by bots and spiders) that shows up in your referrals reports. Sessions are seen coming from fake websites and these sessions can skew the data in your reports.

But what’s the solution? And how can I prevent spam showing up inside Google Analytics?

I’m going to take you through my 15 minute guide to dealing with referral spam inside Google Analytics. So if you’re seeing spam inside your reports, here's what you have to do...

11 awesome SEO reports in Google Analytics

11 awesome SEO reports in Google Analytics

There are lots of great tools for helping you with SEO – from researching keywords, to understanding what your competitors are doing and reporting on your website’s movement in search results. Now I’m not saying you should stop using those tools, but you absolutely need be using Google Analytics to understand what’s actually working once people find their way to your website. And you can even use Google Analytics for additional insights to tweak your SEO and content strategy.

Here are my top 11 methods for SEO reporting with Google Analytics…

What you need to know about conversion testing

What you need to know about conversion testing

It doesn’t matter how much you love data, there’s likely to be way more reports than you’ll ever need inside Google Analytics (there I said it). Sometimes it can feel like there’s a brand new report every time you log in. And then you might find yourself asking…

What do I do with all this data?

How can I use all of these reports?

This is where testing can make life easier by providing a focus. I’ll get into how you can begin testing in a moment, but to kick things off, testing allows you to measure the improvement that particular changes make on your website and landing pages.