Understanding how people find you on Google

Understanding how people find you on Google

When you head into Google Analytics or any digital analytics tool you’ll see ‘not provided’ in the organic keywords report. You will see the number of users and sessions coming from Google, but you will not see the individual keywords. So how can we understand what people are searching for? Let's take a look...

The Ultimate Google Data Studio Glossary – 2017 Edition

The Ultimate Google Data Studio Glossary – 2017 Edition

There are lots of options when it comes to visualizing your data with Google Data Studio, but which charts should you be using? And what are all the settings? If you're looking for a quick-reference guide to Google Data Studio you've come to the right place! Think of it as your Google Data Studio dictionary.

How to track scroll depth with Google Tag Manager

How to track scroll depth with Google Tag Manager

Scroll depth tracking has been a hot topic for a while, and it makes sense. It gives you a simple way to understand how people engage with your content, even if they just view a single page and bounce. Here are the steps you’ll need to follow to configure scroll depth tracking using the built-in variables and trigger in Google Tag Manager...

14 data visualization tips you need to be using

14 data visualization tips you need to be using

You need to make sure you’re visualizing data the right way. You want to score three goals with your data visualization. Overall, you want the data to tell a story, you need to consider the context of how the data will be seen and you want it to be well presented. Here are my top 14 tips for getting your data to tell its story...

Setting up Google Analytics site search (with and without parameters)

Setting up Google Analytics site search (with and without parameters)

Before you can begin using the Google Analytics Site Search reports, you’ll need to configure them in Google Analytics. Let’s walk through the different ways you can set up the reports, starting with the simplest option (finding the query parameter) through to configure the reports using Google Tag Manager.

 

Google Analytics User ID and understanding people’s behavior

Google Analytics User ID and understanding people’s behavior

Understanding people (and not just sessions or users) allows you to relate to your customers and make your data more meaningful.

But how do we get there?

How do we evolve the way we report on our audience?

The first thing is to understand the difference between sessions, users and people. We need to understand what the data is telling us.

Ways to Understand People's Search Intent

Ways to Understand People's Search Intent

Understanding a user’s search intent can help inform the keywords you select for your campaigns, allowing you to align them with your objectives. You can classify keywords into navigation keywords, research keywords and conversion keywords. These align with the different steps in your conversion funnel, from awareness right through to retention.