Google Analytics and the GDPR

Google Analytics and the GDPR

If you collect personal data on your website from people located in Europe then you need to be ready when the General Data Protection Regulation (GDPR) comes into effect on 25 May 2018. The GDPR provides specific rights for individuals when their data is going to be shared. It means that people need to be informed about how data will be processed, how it will be used and importantly give them the right to ask for a copy of the information and even ask to have their personal data deleted.

AdWords Conversion Tracking – What’s the best option?

AdWords Conversion Tracking – What’s the best option?

The two most common ways to track conversions on your website into Google AdWords are to use the dedicated AdWords conversion tracking or import conversions from Google Analytics. But which option is best? And what are the differences? Let's find out...

How to master Google Analytics in 12 steps

How to master Google Analytics in 12 steps

In this post you’ll learn the twelve steps that will take you from a beginner – to mastering Google Analytics. By following these steps you’ll be collecting actionable data that you can use to stay ahead of the competition. You’ll be a Google Analytics pro in no time! And even if you only have time to apply a few of these steps today, you will still find you have a more complete Google Analytics implementation that you can continue to improve.

Understanding how people find you on Google

Understanding how people find you on Google

When you head into Google Analytics or any digital analytics tool you’ll see ‘not provided’ in the organic keywords report. You will see the number of users and sessions coming from Google, but you will not see the individual keywords. So how can we understand what people are searching for? Let's take a look...

The Ultimate Google Data Studio Glossary – 2017 Edition

The Ultimate Google Data Studio Glossary – 2017 Edition

There are lots of options when it comes to visualizing your data with Google Data Studio, but which charts should you be using? And what are all the settings? If you're looking for a quick-reference guide to Google Data Studio you've come to the right place! Think of it as your Google Data Studio dictionary.

How to track scroll depth with Google Tag Manager

How to track scroll depth with Google Tag Manager

Scroll depth tracking has been a hot topic for a while, and it makes sense. It gives you a simple way to understand how people engage with your content, even if they just view a single page and bounce. Here are the steps you’ll need to follow to configure scroll depth tracking using the built-in variables and trigger in Google Tag Manager...

14 data visualization tips you need to be using

14 data visualization tips you need to be using

You need to make sure you’re visualizing data the right way. You want to score three goals with your data visualization. Overall, you want the data to tell a story, you need to consider the context of how the data will be seen and you want it to be well presented. Here are my top 14 tips for getting your data to tell its story...

Setting up Google Analytics site search (with and without parameters)

Setting up Google Analytics site search (with and without parameters)

Before you can begin using the Google Analytics Site Search reports, you’ll need to configure them in Google Analytics. Let’s walk through the different ways you can set up the reports, starting with the simplest option (finding the query parameter) through to configure the reports using Google Tag Manager.