Google Analytics Campaign Tracking Guide

Google Analytics Campaign Tracking Guide

To track your custom marketing campaigns into Google Analytics, you need to use campaign tags (which are also called UTM tags), these tags allow you to see your marketing reported separately in Google Analytics. This post is your five minute guide to correctly tagging and tracking your marketing campaigns into Google Analytics. Let’s go!

Komito Analytics – Automatically Track Events into Google Analytics

Komito Analytics – Automatically Track Events into Google Analytics

Komito Analytics is a free and open-source script that complements the standard Google Analytics tracking code. It makes it easy to start tracking events – you will be up and running in a matter of minutes. Komito Analytics serves over nine million unique visitors every month, across hundreds of websites.

Google Analytics Real-Time Not Working? Here’s Why

Google Analytics Real-Time Not Working? Here’s Why

The Real-Time reports in Google Analytics are a great way to monitor campaign launches and to troubleshoot the tracking code, but there are a few reasons why you might not be seeing what you expect in the reports.

In this post, you will learn; why you might not be seeing events, what to do if you trigger a pageview or an event and it doesn’t appear in the reports, and why you might not see any data in your Real-Time reports.

Google Analytics Checklist – The Complete 2019 Edition

Google Analytics Checklist – The Complete 2019 Edition

Having confidence in your Google Analytics data is critical. Before you make a business decision based on what you’ve found in your reports, it’s important to take the time to check that you have a complete set of data and that your data is as accurate as possible.

That’s where using my Google Analytics checklist can help keep your data accurate and actionable. In my checklist you will find a range of things to check inside your Google Analytics account (or accounts). We’re going to break down each stage, from planning, right through to analysis.

The Ultimate Google Tag Manager Glossary – 2019 Edition

The Ultimate Google Tag Manager Glossary – 2019 Edition

Using Google Tag Manager makes it easy to add tags to your website and even send custom data to Google Analytics (or any other platform), but it can quickly become daunting, especially when you’re trying to get up-and-running quickly. That’s why I’ve created this glossary. I’m going to help you understand the most important terminology you’ll find inside Google Tag Manager. Think of this as your Google Tag Manager dictionary.