Google Analytics User ID and understanding people’s behavior

Google Analytics User ID and understanding people’s behavior

Understanding people (and not just sessions or users) allows you to relate to your customers and make your data more meaningful.

But how do we get there?

How do we evolve the way we report on our audience?

The first thing is to understand the difference between sessions, users and people. We need to understand what the data is telling us.

The Ultimate Google AdWords Glossary – 2017 Edition

The Ultimate Google AdWords Glossary – 2017 Edition

There’s lots to know when it comes to Google AdWords – from the basics right through to advanced settings, tools, features and optimizing your campaigns. Even for the power-user it can become confusing!

I’m here to help you understand the most important terminology you’ll find inside Google AdWords. This is your Google AdWords dictionary, your go-to guide for all things CPC, PPC and all the important elements you’ll find in your account.